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For Release April 17, 2013, 2:40 p.m. EST
2014 Mitsubishi Mirage Lands in Edmonton
Model name, 64 mpg confirmed at Motor Show
Edmonton (April 17, 2013) – Against the back-drop of the Edmonton Motor Show, Mitsubishi Motor Sales of Canada today announced the name of its all-new hatchback as the Mitsubishi Mirage, and confirmed the anticipated fuel economy for the three-cylinder, five-door car will be the best among subcompacts sold in Canada.
“It’s official: Canada’s newest subcompact is the Mitsubishi Mirage,” said Tony Laframboise, vice president, Sales & Marketing, noting the Mirage nameplate exists in other markets and is returning to North America.
Rated at 4.4 L/100 km (64 mpg) in highway driving, Mirage will be Canada’s most fuel efficient, gasoline-powered subcompact when it goes on sale this fall.
“Mirage will lead in fuel economy, offer tremendous value for money and include a suite of safety features in a youthful, fun-to-drive small car with a starting price below $13,000,” he added.
Mirage’s combined city/highway fuel economy will be 4.9 L/100 km (58 mpg) and, for city driving, 5.3 L/100 km (53 mpg) for CVT-equipped models. The entry-level Mirage SE with five-speed, manual transmission is rated at 5.3 L/100 km (53 mpg) in combined driving, 4.6 L/100 km (62 mpg) highway and 5.9 L/100 km (48 mpg) in city driving.
Displayed in expressive Green Metallic paint, the five-passenger Mirage was officially named by Laframboise and Canada’s top-selling Mitsubishi dealer, Kevin Robertson, of Edmonton’s South Side Mitsubishi, during a media presentation.
Based on the ‘Global Small’ concept car, the 1.2-litre, three-cylinder Mirage becomes the fifth model in Mitsubishi’s Canadian line-up. When it arrives at MMSCAN’s 84 dealerships this fall, it will follow the 2014 Outlander as the second of two major new-model launches this year.
Preliminary Mirage specifications are: Length, 3,780 mm; width, 1665 mm; height, 1500 mm; wheelbase, 2450 mm; wheels/tires, 165/65R14; output, 74 hp at 6,000 rpm and 74 ft. lbs. torque at 4,000 rpm.
Describing Mirage as Mitsubishi’s “latest ultra-efficient vehicle” Laframboise added: “Fuel efficiency is our global focus, our company mission”, noting the Mitsubishi RVR compact sport utility achieves class-leading 6.1 L/100 km and Mitsubishi Lancer is “not far behind”, while the all-electric i-MiEV hatchback never requires gasoline or an oil change.
Mirage is backed by the best warranty in the world – 10 years or 160,000 km limited powertrain, five years or 100,000 km limited new vehicle and five years, unlimited mileage roadside assistance. Additionally, it is designed with Mitsubishi’s Reinforced Impact Safety Evolution (RISE) body system. RISE combines an impact energy-absorbing front end with a high-rigidity cabin structure.
The newest Mitsubishi, Mirage comes with a palette of eight body colours including Green Metallic, Dark Grey Mica, Blue Mica, Red Metallic, White, Cool Silver Metallic, Purple Metallic and Black Mica.
Photo: Mitsubishi’s Tony Laframboise officially names Canada’s newest subcompact! Rated an astonishing 4.4 L/100 km (64 mpg), the 2014 Mitsubishi Mirage goes on sale this fall.
