Mirage annual sales in Australia: 2014 - 2018
http://www.caradvice.com.au/thumb/64...17-625x416.jpg
2014 ************************************************** *************** (6478)
2015 *************************************** (3882)
2016 ******************************* (3064)
2017 **************** (1563)
2018 ********** (1032)
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2014 Micro Car Segment Top 3 (15,834* total segment): (source)
- Mitsubishi Mirage (6,478 = 40.9%)
- Fiat 500 / Abarth (2,995 = 18.9%)
- Nissan Micra (2,419 = 15.3%) 11892
* total segment figure from my calculation from percentages of the top 3 sales figures.
2015 Micro Car Segment Top 3 (10,717, down 32.3 per cent from 2014): (source)
- Mitsubishi Mirage (3882)
- Fiat 500 (2158)
- Holden Barina Spark (1450)
2016 Micro Car Segment (10,207, down 5 per cent from 2015): (source)
- Mitsubishi Mirage (3064)
- Kia Picanto (1934)
- Holden Spark (1760)
2017 Micro Cars Segment: (source)
- Kia Picanto (3323)
- Mitsubishi Mirage (1563)
- Holden Spark (1227)
2018 Micro Cars Segment: (source)
- Kia Picanto (5394)
- Mitsubishi Mirage (1032)
- Fiat 500 (770)
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There's more competition in Australia in the Mirage's segment than in the U.S. or Canada. The most commonly mentioned competitors:
- Nissan Micra (available with a 1.2L 3-cylinder, CVT or 5-speed manual)
- Kia Picanto (1.3L 4-cyl, CVT or 5-speed)
- Holden Spark (aka Daewoo/Chevy with 1.4L 4-cyl, CVT or 5-speed)
- Suzuki Celerio (1.0L 3-cyl, CVT or 5-speed)
Interestingly, the Mirage got a price-cut last year, and its base price is the lowest of the bunch.
Comparison test: https://www.motoring.com.au/micro-ca...arison-106841/
2018 sales - the slide continues!
Mirage held the #2 spot in 2018, but second place is TRULY the first loser in that competition. Look at the numbers!
Micro car segment: Kia Picanto (5394), Mitsubishi Mirage (1032) and Fiat 500 (770)
https://mirageforum.com/forum/attach...6&d=1443108208
Kia is killing it. It's also the newest of the bunch, so no real surprise.
Quote:
...the Kia Picanto, on the back of its standard touchscreen, autonomous emergency braking and seven-year warranty, has succeeded where the Holden Spark, Nissan Micra and Suzuki Celerio haven’t.
In 2018 its sales tally was 5394 units, giving it a remarkable 69 per cent market share. Its closest competitors were the Mitsubishi Mirage (13.2 per cent) and the Fiat 500 (9.8 per cent). In January 2019 this share jumped to 80.6 per cent. That’s the definition of dominance.
Source: https://www.caradvice.com.au/729307/...dominant-cars/
Related...
Thread: Mirage getting more competition in Australia: Kia Picanto
Thread: First review: 2017 (2016) Mirage vs. Spark vs. Picanto vs. Celerio