Mitsubishi Motors achieved 200,000 Mirage productions in 2 years
19.02.2014
Patumthani: 19 February 2014 – Mitsubishi Motors Thailand announced achievement of 200,000 Mirage productions in 2 years and exported to 66 countries worldwide.
Mr. Masahiko Ueki, the president of Mitsubishi Motors Thailand Company Limited reveals the good response of Mitsubishi Mirage from global market since its launched in March 2012 to January 16, 2014 that Mitsubishi Mirage has been produced
200,000 units which were 77,691 units for domestic market, representing 39% and 122,309 units for export to 66 countries worldwide, representing 61%. This outstanding volume represents good responses from global market to Mirage and it also shows production capability of Mitsubishi Motors Thailand which accomplishes eco car requirement of Thailand Board of Investment (BOI). The program requires minimum production 100,000 units from automotive manufacturing within 5 years after it starts production line. However, Mitsubishi Mirage meets the eco car requirement of BOI in 2013 which has total production 115,865 units; this is only in the second year of production.
Mitsubishi Mirage Production Volume (As of 16 January)
Destination |
2012 |
2013 |
2014 |
Total (Units) |
Total Production for domestic market |
46,271 |
31,310 |
110 |
77,691 |
Total Production for export |
34,155 |
84,555 |
3,599 |
122,309 |
Total production |
80,426 |
115,865 |
3,709 |
200,000 |
“Mitsubishi Mirage received good responses from both domestic and export markets, the majority of customers are satisfied with fuel efficiency, maneuverability and utilities. Moreover, Mitsubishi Mirage received awards from worldwide institution. In Thailand, Mirage received many awards which guarantees the success of Mirage such as
TAQA award in the Outstanding Initial Quality Satisfaction for Eco Car (IQS),
Car of the Year 2013 award in the best hatchback under 1,200 cc.