Not a joke: from Mitsubishi Motors Japan...
For when you just can't get enough of that "new car smell..." (OK, that part's a joke. The rest is real, though.)
Perfume de Mirage ...
http://www.mitsubishi-motors.co.jp/m...mirage/shiori/
It took me a bit of time with a Google Translation of the page to realize they're not selling an actual bottle of Mirage branded perfume. It's really just a "scratch and sniff" bookmark. I'm slightly disappointed!
I love the Japanese.