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Thread: Chrysler / Dodge to sell rebadged Mirage (Attitude?) in the US?

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    Administrator Daox's Avatar
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    Chrysler / Dodge to sell rebadged Mirage (Attitude?) in the US?



    Some of you may have heard about the recent axing of the Chrysler 200 and Dodge Dart. They want to use the manufacturing plant capacity to make more RAM trucks and Jeeps.

    FCA to stop making Dart, 200; focus shifts to RAM, Jeep

    In the same article, it also mentions that...

    The company, according to Marchionne, is in continuing discussions with potential partners that could “provide a product from their facilities” to allow the company to cover gaps in the lineup left by the compact Dart and midsize 200. It’s unclear whether Fiat Chrysler would purchase re-badged cars or produce the cars using their current platform.
    This begs the question will they simply expand the rebadging already done in Mexico? Most of us know that Dodge is selling rebadged Mirage sedans there as the Dodge Attitude.

    At least in the US, with no good mileage vehicles they will be facing fines from not meeting CAFE (corperate average fuel economy) ratings. This makes the Mirage a very attractive vehicle as it has such high mpg ratings. It can improve their CAFE rating and reduce and/or eliminate those fines plus probably make them a little cash in the process.

    The benefit to us of course is lots more dealers selling Mirages means more Mirages sold which means more parts for repair or modding, more people looking to do fun stuff with them, etc. etc.

    Time will tell what is to happen...

    ---

    Related thread: Photos: Mirage sedan (Attrage) rebranded as "Dodge Attitude" for Mexico


        __________________________________________

        click to view fuel log View my fuel log 2015 Mirage ES 1.2 automatic: 49.0 mpg (US) ... 20.8 km/L ... 4.8 L/100 km ... 58.8 mpg (Imp)


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    Administrator MetroMPG's Avatar
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    Good theory!

    I would say if Mitsu already had a new-ish midsize sedan in their lineup (they don't -- even they were looking for a partner company to rebadge a car), this would be a good possibility.

    But would they go for just a subcompact? Seems less likely.

    Of course, it wouldn't be the first time Chrysler has sold re-branded Mirages/Colts. History does tend to repeat.

    Name:  dodge_colt_1986.jpg
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        click to view fuel log View my fuel log 2014 Mirage base ES 1.2 manual: 54.0 mpg (US) ... 23.0 km/L ... 4.4 L/100 km ... 64.9 mpg (Imp)


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    Bikerfreind
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    Quote Originally Posted by MetroMPG View Post
    Good theory!

    I would say if Mitsu already had a new-ish midsize sedan in their lineup (they don't -- even they were looking for a partner company to rebadge a car), this would be a good possibility.

    But would they go for just a subcompact? Seems less likely.

    Of course, it wouldn't be the first time Chrysler has sold re-branded Mirages/Colts. History does tend to repeat.

    Attachment 5114
    I can't se the attachment ? (You can delete this post, when you figured out what was wrong )

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    Can you see it now?

        __________________________________________

        click to view fuel log View my fuel log 2014 Mirage base ES 1.2 manual: 54.0 mpg (US) ... 23.0 km/L ... 4.4 L/100 km ... 64.9 mpg (Imp)


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    Quote Originally Posted by Daox View Post
    This begs the question will they simply expand the rebadging already done in Mexico? Most of us know that Dodge is selling rebadged Mirage sedans there as the Dodge Attitude.
    I would be very surprised if Chrysler's current owner, Fiat, with a vehicle competing in the same market segment (500) would consider selling their competition's products for them, when they could sell the 500 instead.

        __________________________________________

        click to view fuel log View my fuel log 2015 Mirage ES 1.2 manual: 49.6 mpg (US) ... 21.1 km/L ... 4.7 L/100 km ... 59.6 mpg (Imp)


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    True, but they are selling a competitor in Mexico, and the Mirage mpg spanks the 500.

        __________________________________________

        click to view fuel log View my fuel log 2015 Mirage ES 1.2 automatic: 49.0 mpg (US) ... 20.8 km/L ... 4.8 L/100 km ... 58.8 mpg (Imp)


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    Moderator Eggman's Avatar
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    Okay, quick question. Which sells more the Mirage or the 500?

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        click to view fuel log View my fuel log 2015 Mirage ES 1.2 manual: 49.6 mpg (US) ... 21.1 km/L ... 4.7 L/100 km ... 59.6 mpg (Imp)


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    Administrator Daox's Avatar
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    Looks like their sales aren't too far apart:

    2015 Fiat 500 (not the L or X): 25,084
    2015 Mitsu Mirage: 21,515

        __________________________________________

        click to view fuel log View my fuel log 2015 Mirage ES 1.2 automatic: 49.0 mpg (US) ... 20.8 km/L ... 4.8 L/100 km ... 58.8 mpg (Imp)


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    Quote Originally Posted by Daox View Post
    True, but they are selling a competitor in Mexico, and the Mirage mpg spanks the 500.
    Does Fiat sell any models in Mexico?

        __________________________________________

        click to view fuel log View my fuel log 2015 Mirage ES 1.2 manual: 49.6 mpg (US) ... 21.1 km/L ... 4.7 L/100 km ... 59.6 mpg (Imp)


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        __________________________________________

        click to view fuel log View my fuel log 2015 Mirage ES 1.2 automatic: 49.0 mpg (US) ... 20.8 km/L ... 4.8 L/100 km ... 58.8 mpg (Imp)


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