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Thread: Mitsubishi gets a new marketing agency in the U.S.

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    Mitsubishi gets a new marketing agency in the U.S.

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    Mitsubishi has signed the ad agency that formerly handled the MINI brand, Butler Shine Stern & Partners.

    This is part of a plan the company has to spend more money on marketing, and come up with some new campaigns.

    Hopefully they don't forget to advertise the Mirage, too.

    Full article at Automotive News: http://www.autonews.com/article/2017...res-new-agency

    Via TTAC: http://www.thetruthaboutcars.com/201...aving-america/


        __________________________________________

        click to view fuel log View my fuel log 2014 Mirage ES 1.2 manual: 63.2 mpg (US) ... 26.9 km/L ... 3.7 L/100 km ... 75.9 mpg (Imp)


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    Senior Member MightyMirageMpg's Avatar
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    Ive seen a LOT of dealer adds pushing the g4/mirage, but i can't think of a single Mitsubishi ran advertisement...

    Schlossermans mitsubishi on 27th @ layton milwaukee Wisconsin - specifically runs mirage adds CONSTANTLY. I didn't ever go there... The marketing is just that intense

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    Moderator inuvik's Avatar
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    I think this is good news because the roll out for the new Eclipse Cross was horribly done with no focus or follow up.

        __________________________________________

        click to view fuel log View my fuel log 2015 Mirage ES 1.2 automatic: 40.5 mpg (US) ... 17.2 km/L ... 5.8 L/100 km ... 48.6 mpg (Imp)


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    Where's the leak ma'am? Marklovski's Avatar
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    Quote Originally Posted by MightyMirageMpg View Post
    Ive seen a LOT of dealer adds pushing the g4/mirage, but i can't think of a single Mitsubishi ran advertisement...

    Schlossermans mitsubishi on 27th @ layton milwaukee Wisconsin - specifically runs mirage adds CONSTANTLY. I didn't ever go there... The marketing is just that intense
    Dealers pushing ads might be part of Cooperative Advertising. Where the dealer and manufacturer share the costs.
    Fuel Log: Good enough
    Instagram: @zoras_sapphire

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    Senior Member bzacon's Avatar
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    Got Sensha there used, wasn't looking for a mirage but it was the most interesting hatch I could afford. A few blocks from there now and someone has a blue mirage in the parking lot here at Tier1. "Subaru City Mitsubishi" has treated me well so far, and I plan to go back there for my next car so long as the good service continues. **drools over 6MT Crosstrek**
    2014 Mirage GLX 5MT Plasma Purple
    2004 Accord EX 5MT Graphite Pearl RIP

    No one ever went broke underestimating the intelligence of the American public. -- That's why Ford outsells Mitsu in the US

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    Senior Member bzacon's Avatar
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    Got Sensha there used, wasn't looking for a mirage but it was the most interesting hatch I could afford. A few blocks from there now and someone has a blue mirage in the parking lot here at Tier1. "Subaru City Mitsubishi" has treated me well so far, and I plan to go back there for my next car so long as the good service continues. **drools over 6MT Crosstrek**
    2014 Mirage GLX 5MT Plasma Purple
    2004 Accord EX 5MT Graphite Pearl RIP

    No one ever went broke underestimating the intelligence of the American public. -- That's why Ford outsells Mitsu in the US

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    Senior Member Cobrajet's Avatar
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    As rare as their ads are, I didn't even know Mitsubishi HAD an ad agency.



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    Alex1a1f (11-05-2017)

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