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Thread: Mitsubishi Mirage monthly sales, US & Canada, 2013-2017 (projected 7000/yr for U.S.)

  1. #11
    Administrator MetroMPG's Avatar
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    Year
    Mitsubishi Mirage
    U.S. Sales
    Mitsubishi Mirage
    Canadian Sales
    2013 YTD
    20
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    Hmm... I wonder if Mitsu counts deliveries to dealers as sales? Not likely.


        __________________________________________

        click to view fuel log View my fuel log 2014 Mirage base ES 1.2 manual: 54.0 mpg (US) ... 23.0 km/L ... 4.4 L/100 km ... 64.9 mpg (Imp)


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    Senior Member grsupercity's Avatar
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    Quote Originally Posted by MetroMPG View Post
    Year
    Mitsubishi Mirage
    U.S. Sales
    Mitsubishi Mirage
    Canadian Sales
    2013 YTD
    20
    81

    Hmm... I wonder if Mitsu counts deliveries to dealers as sales? Not likely
    I dont believe its a sale until its sale carded

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    Senior Member Mikhail's Avatar
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    Quote Originally Posted by grsupercity View Post
    You have a very sharp car
    Thanks!
    Quote Originally Posted by MetroMPG View Post
    Wow - nice photo. Congrats on getting it featured on the Mitsu Facebook page.
    Thank you!
    Quote Originally Posted by MetroMPG View Post
    Year
    Mitsubishi Mirage
    U.S. Sales
    Mitsubishi Mirage
    Canadian Sales
    2013 YTD
    20
    81

    Hmm... I wonder if Mitsu counts deliveries to dealers as sales? Not likely
    One of our dealer received 5 Mirages (gray and 1 silver). And they sold one already few days ago.

    Btw: Today, I guess, was the official day of sales of Mirages in US.
    The official web-site was updated -> mitsubishicars.com

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    Senior Member grsupercity's Avatar
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    I noticed that as wel ^. Hopefully some dealers around me start getting them!

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    Administrator MetroMPG's Avatar
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    Is 7000 an underestimate?

    I think Mitsu is underestimating the sales potential of the Mirage in the U.S.

    With ~400 dealers and 7000 sales/yr, they're expecting to sell on average just 17.5 Mirages per dealer, per year. Really? That's just one sale every 3 weeks per dealer.

    Just as Mitsu execs were "managing the expectations" of reviewers at the press launch with the warning that the Mirage is not a performance car, I think they may be low-balling the sales estimates too. Set expectations low and then over-deliver. Makes for better headlines in the future.

        __________________________________________

        click to view fuel log View my fuel log 2014 Mirage base ES 1.2 manual: 54.0 mpg (US) ... 23.0 km/L ... 4.4 L/100 km ... 64.9 mpg (Imp)


  8. #17
    Administrator Daox's Avatar
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    Yep, seems pretty low to me too.

        __________________________________________

        click to view fuel log View my fuel log 2015 Mirage ES 1.2 automatic: 49.0 mpg (US) ... 20.8 km/L ... 4.8 L/100 km ... 58.8 mpg (Imp)


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    Administrator MetroMPG's Avatar
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    General Motors: 4300 dealers in the US

    Update to my earlier post: GM currently has 4300 dealers, so roughly 10 times Mitsubishi's U.S. dealer count.

    Source: http://online.wsj.com/article/SB1000...452221502.html

    That should help put Spark vs. Mirage sales in perspective.

    One thought though: I suspect GM has a significant percentage of dealerships outside of sub/urban areas (think of all those pickup sales), whereas Mitsu is probably exclusively sub/urban. By this theory, Mitsu should be able to show better results selling a city car on a per dealer basis.

        __________________________________________

        click to view fuel log View my fuel log 2014 Mirage base ES 1.2 manual: 54.0 mpg (US) ... 23.0 km/L ... 4.4 L/100 km ... 64.9 mpg (Imp)


  10. #19
    Administrator MetroMPG's Avatar
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    Another tidbit:

    U.S. dealers have already placed 6,600 orders for the car.

    Source: Automotive News (subscription may be required) http://www.autonews.com/article/20131014/GLOBAL02/310149977/high-hopes-that-thai-built-mirage-will-cut-it-in-u.s

        __________________________________________

        click to view fuel log View my fuel log 2014 Mirage base ES 1.2 manual: 54.0 mpg (US) ... 23.0 km/L ... 4.4 L/100 km ... 64.9 mpg (Imp)


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    Senior Member Mikhail's Avatar
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    MMNA reported 475 Mirage sales in October.
    Mitsubishi Motors Sales Climb Nearly 20 Percent in October



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