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Thread: Mitsubishi Mirage monthly sales, US & Canada, 2013-2018 (projected 7000/yr for U.S.)

  1. #561
    Administrator MetroMPG's Avatar
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    I wonder if Mitsu will do targeted advertising about the Mirage in provinces with the highest gas prices. (BC, Quebec, ??)


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        click to view fuel log View my fuel log 2014 Mirage base ES 1.2 manual: 54.0 mpg (US) ... 23.0 km/L ... 4.4 L/100 km ... 64.9 mpg (Imp)


  2. #562
    Administrator MetroMPG's Avatar
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    Australia

    Seems Australians are following North Americans in the switch from cars to SUV's & CUV's.

    In the past 4 years, the small car segment there has dropped a lot, and the Mirage has absolutely cratered.

    See thread: Mirage annual sales in Australia: 2014 - 2017

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        click to view fuel log View my fuel log 2014 Mirage base ES 1.2 manual: 54.0 mpg (US) ... 23.0 km/L ... 4.4 L/100 km ... 64.9 mpg (Imp)


  3. #563
    Administrator MetroMPG's Avatar
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    U.S. = huge jump in Mirage sales

    3106 Mirages sold last month. That's WELL above last year's monthly average, and the best month since March of 2017.

    I wonder why... big fleet sale? Showroom traffic up because of the big marketing push for the Eclipse Cross? Gas prices hitting 2-year high renewing interest in fuel efficient cars?

    The company as a whole had its best month since 2005.

    • Outlander Sport and Outlander both record their best March sales month ever
    • Calendar year sales up 22.7 percent over 2017
    Source: http://media.mitsubishicars.com/rele...p-21-7-percent

    GM sold 3300 Sparks.

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        click to view fuel log View my fuel log 2014 Mirage base ES 1.2 manual: 54.0 mpg (US) ... 23.0 km/L ... 4.4 L/100 km ... 64.9 mpg (Imp)


  4. #564
    Administrator MetroMPG's Avatar
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    Canada March sales

    Best month ever and best fiscal year in the company's Canadian history. Of course, it was driven by SUV/CUV sales.

    The press release mentions "substantial growth in showroom traffic last quarter".

    Source: https://www.mitsubishi-motors-pr.ca/...subishi-motors

    Mirage: 218 sales - slightly better than last year's monthly average.

    Compared to Nissan, which sold 578 Micras.

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        click to view fuel log View my fuel log 2014 Mirage base ES 1.2 manual: 54.0 mpg (US) ... 23.0 km/L ... 4.4 L/100 km ... 64.9 mpg (Imp)


  5. #565
    Moderator Eggman's Avatar
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    Interesting. Do you suppose the news of GM Daewoo has any impact on this?

    Thread: GM may exit Korea = killing off the Spark?

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        click to view fuel log View my fuel log 2015 Mirage ES 1.2 manual: 50.0 mpg (US) ... 21.2 km/L ... 4.7 L/100 km ... 60.0 mpg (Imp)


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    Administrator MetroMPG's Avatar
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    To the average car buyer? Not likely.

    Maybe it would be on a fleet buyer's radar though. Although, GM would still support the car for warranty/service regardless of what happens in Korea this month, so it really just comes down to the deal.

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        click to view fuel log View my fuel log 2014 Mirage base ES 1.2 manual: 54.0 mpg (US) ... 23.0 km/L ... 4.4 L/100 km ... 64.9 mpg (Imp)


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    Moderator Eggman's Avatar
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    Quote Originally Posted by MetroMPG View Post
    3106 Mirages sold last month.
    Why, that's close to half the initial North American annual sales projections for our favorite little car.

    You and Fummins better get one while you can.
    Last edited by Eggman; 04-03-2018 at 09:21 PM.

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        click to view fuel log View my fuel log 2015 Mirage ES 1.2 manual: 50.0 mpg (US) ... 21.2 km/L ... 4.7 L/100 km ... 60.0 mpg (Imp)


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  9. #568
    Administrator MetroMPG's Avatar
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    Quote Originally Posted by MetroMPG View Post
    I wonder why... big fleet sale? Showroom traffic up because of the big marketing push for the Eclipse Cross? Gas prices hitting 2-year high renewing interest in fuel efficient cars?
    On further reflection... it's gotta be fleet sales.

    Last time the U.S. had a big spike in sales, it was on the retail (individual buyers) side -- that was back in the days of the huge rebates on 2015 models, 2 years ago. At that time there was a noticeable corresponding bump in traffic to the forum. (We actually haven't surpassed those numbers since.)

    Looking at the traffic numbers for last month, it was completely normal. No traffic spike.

        __________________________________________

        click to view fuel log View my fuel log 2014 Mirage base ES 1.2 manual: 54.0 mpg (US) ... 23.0 km/L ... 4.4 L/100 km ... 64.9 mpg (Imp)


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    Senior Member Cobrajet's Avatar
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    Quote Originally Posted by MetroMPG View Post
    On further reflection... it's gotta be fleet sales.

    Last time the U.S. had a big spike in sales, it was on the retail (individual buyers) side -- that was back in the days of the huge rebates on 2015 models, 2 years ago. At that time there was a noticeable corresponding bump in traffic to the forum. (We actually haven't surpassed those numbers since.)

    Looking at the traffic numbers for last month, it was completely normal. No traffic spike.
    I think you are right. Fleet sales always seem to happen in the spring...March-April. The question then becomes: "Where is this huge fleet of Mirages?"

    Three years ago at this time...that's pre-Mirage-a-Palooza...we saw the same bump.

  11. #570
    Administrator MetroMPG's Avatar
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    Quote Originally Posted by Cobrajet View Post
    "Where is this huge fleet of Mirages?"
    Well, the company Fummins works at bought about 30 of them. I wonder how many Fumminses are out there we don't know about?

    More likely they're going into rent-a-car fleets. I've seen plenty of references (and a few reviews like this one) of rental Mirages.


        __________________________________________

        click to view fuel log View my fuel log 2014 Mirage base ES 1.2 manual: 54.0 mpg (US) ... 23.0 km/L ... 4.4 L/100 km ... 64.9 mpg (Imp)


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