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Thread: Official Mitsu Australia press release - Mirage launch, January 2013

  1. #1

    Official Mitsu Australia press release - Mirage launch, January 2013

    PRESS RELEASE

    21 January 2012

    Mitsubishi’s all-new Mirage

    Exceptional fuel efficiency, spacious interior, easy-to-drive manoeuvrability and sporty lines;
    Mitsubishi Motors’ all-new Mirage has it all. Priced from just $12,990, with a $1,000 bonus
    giftcard, the Mirage proves that fun-to-drive affordability is not a mirage.

    On sale at more than 200 Mitsubishi Motors dealerships Australia-wide from January 23, 2013,
    MMAL’s all-new Mirage delivers outstanding environmental and drive performance in a fun, sporty
    design with all the features you need.

    MMAL’s CEO Mutsuhiro Oshikiri said the all-new Mirage is designed to meet the needs of customers
    who want a stylish, safe and comfortable vehicle that delivers on fuel efficiency and driveability.

    “The Mirage is everything you could want in a small car,” Oshikiri said. “It looks good, it’s easy to drive,
    has plenty of interior space for its class and outstanding fuel economy.”

    “With loads of functional features to make the everyday drive more enjoyable, Mitsubishi’s all-new
    Mirage is the complete small car package.”

    To celebrate the Australian launch of the all-new Mirage, Mitsubishi Motors has announced value for
    money drive-away prices, as listed:

    14MY MIRAGE RRP DRIVEAWAY RRP DRIVEAWAY
    5 MT 5 MT CVT CVT
    ES $12,990 $12,990 $15,240 $15,490
    ES Sport $14,190 $14,490 $16,440 $16,990
    LS $15,490 $16,990 $17,740 $19,490

    And as a special introductory offer, customers who get in early will receive a $1,000* bonus.
    Customers who order any brand new Mirage before 31 January 2013 and take delivery by 28
    February 2013 will receive a $1,000 Westfield gift card.

    * Offer applies to private buyers only. Excludes ABN, fleet, government buyers and demonstrator vehicles.
    Participation is limited to one x $1,000 Westfield Gift Card per vehicle purchased.


    Interior

    The Mirage’s spacious interior provides comfortable seating for up to five people, making it ideal for
    daily commuting or weekend drives with friends. Occupant space is maximised through the use of
    high-efficiency packaging.

    In the cabin, the flat dashboard promotes a feeling of openness, while the glossy piano black centre
    panel adds a touch of style. In the Mirage LS, the interior receives silver accents on the shifter panel,
    gear knob and air-conditioning vents along with chrome door handles.

    On the seats, ES and Sport models feature a plain knit black seat fabric while the LS model uses a
    soft, waffle-weave fabric in black and purple. Black and ivory two-tone dash and door trims in both
    models, bring lightness and a modern twist to the cabin.

    Contoured front seats provide a comfortable drive position while the rear bench seat with flat cushion
    ensures all rear occupants, including the middle passenger, are seated in comfort. The flat, rear
    seating also maximises space to fit more than one child seat with ease.

    The Mirage is packed with storage areas for small items including the front passenger glove box,
    dashboard tray above the glove box, centre console tray, front door pockets with bottle holder, front
    and rear seat drink holders and front passenger seat back pocket. There’s plenty of space for luggage
    with a cargo area of 235-litres, which can be increased by folding down the 60/40 split rear seat.

    Bluetooth 2.0 with audio streaming is standard across the Mirage range with the leather steering
    wheel featuring phone and audio controls to make it easier to listen to music and safer to take phone
    calls on the road. The Mirage makes the everyday drive easier with features such as power windows
    with driver side auto up and down, central locking with keyless entry and air-conditioning.

    Mirage ES and Mirage ES Sport come standard with CD player, two speakers, USB and AUX input. In
    Mirage LS, driver convenience is enhanced with the addition of dusk-sensing headlamps, rain-sensing
    wipers and Keyless Operating System with one-touch start. The Mirage LS also comes with the added
    touches of climate-control air-conditioning to automatically maintain the perfect temperature and two
    additional speakers in the audio system to boost sound quality.


    Exterior


    Measuring in at 3,710mm long, 1,665m wide and 1,500mm high, Mirage provides generous space for
    five adults and everyday luggage all in a small package. A turning radius of just 4.6 metres gives the
    Mirage an amazingly tight turning circle, making it the ideal city vehicle.

    The Mirage’s clean design imparts an inviting and approachable appearance with the edgy headlamps
    and sculpted engine hood creating a friendly face. Extensive fluid analysis and wind tunnel testing
    resulted in the Mirage being designed to reduce air resistance.
    The result is a drag co-efficient of just
    0.31 which contributes to lower fuel consumption. Airflow around the front end has been optimised by
    minimising the grille opening and crafting the front bumper undersurface to act as an air dam at its
    corners.

    The Mirage provides excellent forward and side visibility due to the low-set belt line and location of A-
    pillars closer to front occupants. The gently curving roof line provides ample headroom for rear seat
    passengers while air resistance is further reduced through the use of a roof spoiler on the LS model.

    Colour-matched door mirrors, exterior door handles and front and rear bumpers on all Mirage models
    complete the fluid, cohesive design while halogen headlamps enhance driver visibility when driving in
    low-light conditions.

    Mirage ES Sport, based on the Mirage ES, comes with additional features to enhance the Mirage’s
    clean lines such as 14-inch alloy wheels, roof spoiler, four speakers and door sash blackout.

    In addition to the extra features found on the Mirage ES Sport, the Mirage LS comes with front fog
    lamps and 15-inch alloy wheels to boost its street presence.

    Available in a selection of six richly-hued colours, there’s a Mirage to suit every style. The sporty lines
    of the Mirage dazzle in Mulberry, Red Planet and Cyber Blue (excludes ES) while elegant Midnight
    Black (excludes ES), Cool Silver and classic White add a touch of understated style.


    Engine

    Powered by a 1.2-litre all-new MIVEC engine, the Mirage ES and Mirage ES Sport have outstanding
    fuel efficiency, returning 4.6L/100km. The LS 5MT returns 4.8L/100km and 4.9L/100km in the LS CVT.

    The Mirage has low CO2 emissions of 109g/km in the ES and 113g/km in the LS manual and 115g/km
    in the LS CVT.

    Mirage ES, ES Sport and LS models with five-speed manual transmission achieve the maximum five-
    star rating in the Federal Department of Infrastructure and Transport’s Green Vehicle Guide thanks to
    low CO2 emissions and high fuel efficiency. Mirage models with CVT transmission score 4.5 stars in
    the Green Vehicle Guide.

    The 1.2-litre, three-cylinder engine utilises Mitsubishi Motors’ MIVEC variable valve timing system that
    optimally matches intake valve timing to engine speed and load. The air intake and exhaust systems,
    fuel system, cooling system and other ancillary systems have undergone extensive weight reduction
    while friction losses and loads in all moving parts have been reduced.

    The engine produces maximum output of 57kW at 6000rpm and generates maximum torque of
    100Nm at 4000rpm. Combined with a comparatively low weight, Mirage provides a nimble and
    confident performance.

    The Mirage’s MIVEC engine is mated to a five-speed manual or Continuously Variable Transmission,
    with both options providing peppy performance and easy-to-drive manoeuvrability.


    Safety


    Mirage is equipped with a range of standard safety systems including six SRS airbags (driver and front
    passenger, side and curtain), ABS with Electronic Brakeforce Distribution and Active Stability Control
    which works to maintain stability and prevent loss of control while cornering. For child seat installation
    there are three tether anchors and two Iso-Fix rear seat child restraints fitted.

    Bluetooth 2.0 is standard across the Mirage range and combined with steering wheel controls, makes
    it easier and safer to control music and phone calls while on the go. Mirage CVT models also have Hill
    Start Assist, which gives drivers extra peace of mind when taking off on an incline.

    The Mirage uses Mitsubishi’s RISE safety body design to provide an impact-absorbing front end with
    high-rigidity cabin structure. The extensive use of high-tensile steel panelling reduces the body weight
    of the Mirage helping contribute to better fuel economy and performance. The structural design
    provides impact energy-absorbing spaces under the engine hood and the fenders as well as energy-
    absorbing cowl top and wipers to mitigate head injury in the event of a pedestrian collision. The front
    bumper and headlamps also use an energy-absorbing design to minimise pedestrian leg injuries.

    To find your nearest Mitsubishi Motors dealer or to find out more about the all-new Mirage, visit
    www.mitsubishi-motors.com.au


        __________________________________________

        click to view fuel log View my fuel log 2014 Mirage ES 1.2 manual: 63.2 mpg (US) ... 26.9 km/L ... 3.7 L/100 km ... 75.9 mpg (Imp)


  2. #2
    Moderator Eggman's Avatar
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    Quote Originally Posted by MetroMPG View Post
    The structural design provides impact energy-absorbing spaces under the engine hood and the fenders as well as energy-absorbing cowl top and wipers to mitigate head injury in the event of a pedestrian collision. The front bumper and headlamps also use an energy-absorbing design to minimise pedestrian leg injuries.
    I found these comments on pedestrian collisions interesting. I didn't know Mitsubishi (or any other automaker) took such things into account.

        __________________________________________

        click to view fuel log View my fuel log 2015 Mirage ES 1.2 manual: 49.6 mpg (US) ... 21.1 km/L ... 4.7 L/100 km ... 59.5 mpg (Imp)


  3. #3
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    Some models of Volvo even have a pedestrian airbag. https://support.volvocars.com/uk/car...801e800b0ef6b#

    Leg injury minimizing is nice, but a pedestrian hits his head against the windshield, which causes more damage. I have read about that Volvo airbag that it doesn't help for cyclists either (which is really a topic in the the Netherlands, maybe even more than pedestrians) because they sit higher, and hit the windshield above the airbag.

        __________________________________________

        click to view fuel log View my fuel log 2013 Space Star Cleartec Intense 1.0 manual: 55.7 mpg (US) ... 23.7 km/L ... 4.2 L/100 km ... 66.9 mpg (Imp)


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  5. #4
    I believe there are Euro vehicle regulations in place that dictate some pedestrian safety design features. One that comes to mind is the amount of space between the hood/fascia and hard points underneath like the engine & accessories or crossmembers.

    Yup: regulations in place since 2012.

    So in the event of a collision, the outer sheetmetal can absorb some of the impact energy before coming up against something less forgiving.

    It has caused hoodlines to be raised and bumpers lowered in recent years, and I remember some auto journos complaining that it was causing less styling diversity between brands.

    Some recent cars have a special hinge that pops the aft edge of the hood upward in the event of a collision to try to cushion the hit and keep the person's head further away from the windshield.

        __________________________________________

        click to view fuel log View my fuel log 2014 Mirage ES 1.2 manual: 63.2 mpg (US) ... 26.9 km/L ... 3.7 L/100 km ... 75.9 mpg (Imp)


  6. #5
    Senior Member IchabodCrane's Avatar
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    Yeah. I miss the days of big cast hood ornaments and bullet bumpers. Damn pedestrians and their soft parts.


    Will weld for beer.

        __________________________________________

        click to view fuel log View my fuel log 2014 Mirage SE 1.2 automatic: 45.3 mpg (US) ... 19.3 km/L ... 5.2 L/100 km ... 54.5 mpg (Imp)


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