Mitsu to start Mirage production in the Philippines. Update: first car built

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Mitsubishi Motors is planning to make 30,000 Mirage subcompacts at a factory in the Philippines it purchased from Ford in 2014, according to Nikkei:

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MANILA -- Lured by tax incentives, Mitsubishi Motors plans to start producing a small vehicle in the Philippines as early as 2016.

The Japanese carmaker seeks to churn out an annual 30,000 or so Mirage compacts. It is also planning new molding facilities. With new-auto sales growing as the economy expands, Mitsubishi Motors sees the country joining Thailand and Indonesia as a pillar of operations.

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The company has made inroads here since the 1960s. It trails only Toyota Motor in market share at roughly 20%. Positioning the Philippines in line with such other major markets as Thailand and Indonesia, Mitsubishi Motors plans to double annual sales here to 100,000 vehicles by 2020. Mitsubishi Motors will tout the fuel economy of the Mirage, its mainstay compact car.

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Spotted at: http://jalopnik.com/toyota-recalls-6...-am-1717867426

Makes sense, the Mirage is a big seller there and there is a big aftermarket there with a lot of customization going on.

And I wonder if national pride -- having a "home built" Mirage -- will increase sales.

Don't think we have that mentality as much as people here.

I wonder if it will drop costs though.

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Originally Posted by MetroMPG

Attachment 3507

Mitsubishi Motors is planning to make 30,000 Mirage subcompacts at a factory in the Philippines it purchased from Ford in 2014, according to Nikkei:

Spotted at: http://jalopnik.com/toyota-recalls-6...-am-1717867426

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According to this it is 50K units not 30. What is the facility capacity?
http://www.magnetimarelli.com/focus-...ck-philippines

Are those for Philippine only or for export to other markets (US, CAN, EU)?

Not sure, would be a good question to ask on the Filipino Mirage Forum. I'm sure somebody on the board knows.

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Mitsubishi presents first Philippine-made Mirage to President Duterte
20,000 units eyed by year-end

The Mitsubishi Mirage G4 is now proudly made in the Philippines. Mitsubishi Motors Philippines Corporation (MMPC), which operated the 21-hectare plant in Sta. Rosa City, Laguna where it is manufactured, presented the first Philippine-made Mirage G4 to His Excellency, President Rodrigo Roa Duterte ...

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With the start of production of the Mirage G4 and the Mirage hatchback in May, MMPC aims to hire 500 more employees and manufacture 20,000 units by the end of the year. It is targeting annual production numbers of 50,000 a year, beginning 2018.

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See the full article: http://newsbits.mb.com.ph/2017/03/03...ident-duterte/

The article also notes the Mirage is the 2nd best selling passenger car in the Philippines.

That is good news.

Are they still building in Thailand as well?

I wonder which ones we'll see here in the US or if that is only for the Philippines?

Yes, still building in Thailand. That's their main production line.

I'm not sure if PH Mirages are intended only for local consumption.

This is the first locally made Mitsubishi Mirage hatchback


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Five months after presenting the first locally manufactured Mirage G4 sedan, it has rolled out another Pinoy-made product. Say mabuhay to the first Mirage hatchback off MMPC's assembly line in Santa Rosa, Laguna.

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Source: Top Gear Philippines