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2014 Mitsubishi Small Car Makes North American Debut
Canada’s Newest Subcompact Arrives This Fall
Montreal, Quebec (January 17, 2013) – An all-new Mitsubishi subcompact made its North
American debut today at the Salon International de l’auto de Montreal. Canada’s newest
subcompact, the five-door Mitsubishi promises class-leading fuel economy and value for
money in a youthful, fun-to-drive hatchback.
Wider than Chevrolet Spark, taller than Hyundai Accent and longer than Scion iQ, the new car
(known as Mirage in other markets) is based on Mitsubishi Motor Corporation’s successful
global small car and will arrive in Canada this fall. Produced in Thailand and featuring a 1.2-
litre, three-cylinder MIVEC engine mated to a five-speed manual or CVT transmission, the
new car is expected to achieve superb fuel economy in city, highway and combined driving.
Displayed in striking Green Metallic paint, the subcompact was unveiled by Mitsubishi Motor
Sales of Canada (MMSCAN) president & CEO Shin Fujioka to gathered media: “The new 2014
Mitsubishi is fun, efficient, greener and affordable. We can’t wait!” he said.
Based on the ‘Global Small’ concept car unveiled by Shin Fujioka 12 months ago, the new
entry becomes the fifth model in the MMSCAN line-up. When it arrives at MMSCAN’s 84
dealerships, it will rank as one of Canada’s most affordable and fuel efficient new cars.
Describing it as MMSCAN’s “latest ultra-efficient vehicle” Quebec sales manager Patrick
Renaud, added: “Fuel efficiency is our global focus, our company mission”, noting the
Mitsubishi RVR compact sport utility achieves class-leading 6.1 L/100 km and Mitsubishi
Lancer is “not far behind”.
Preliminary specifications are: Length, 3,780 mm; width, 1665 mm; height, 1500 mm;
wheelbase, 2450 mm; wheels/tires, 165/65R14; output, 74 hp at 6,000 rpm and 74 ft. lbs.
torque at 4,000 rpm.
MMSCAN research reveals subcompact car consumers hold five key purchase considerations:
Fuel economy, value for money, price, reliability and exterior styling. The new Mitsubishi is
expected to hit squarely on all five, leading the industry in several.
Fuel Economy / Price / Value for Money
MMSCAN expects the new car’s fuel economy to be among the best for gasoline-powered cars
in Canada. In terms of affordability, MMSCAN will announce final retail pricing closer to the
sale date, however it expects an MSRP in the low teens for a model that will feature an
impressive, long list of standard equipment.
Reliability
The 2014 Mitsubishi subcompact is backed by the best warranty in the world – 10 years or
160,000 km limited powertrain, five years or 100,000 km limited new vehicle and five years,
unlimited mileage roadside assistance.
Additionally, it is designed with Mitsubishi’s Reinforced Impact Safety Evolution (RISE) body
system. RISE combines an impact energy-absorbing front end with a high-rigidity cabin
structure.
Exterior Styling
The new car’s unique headlamp design and sculpted hood create an expressive frontal “face”.
The sides feature a taut belt line that starts down low from behind the front wheel and rises
gently towards the rear. The roof line curves gently down toward the rear spoiler. Through
fluid analysis and wind tunnel testing, Mitsubishi has crafted the optimal design to reduce air
resistance.
The front end emphasizes visibility and maneuverability. The interior package is efficiently
designed to accommodate five adults and luggage.
The newest Mitsubishi comes with a palette of seven body colours including Green Metallic,
Dark Grey, Blue Mica, Red Metallic, White, Cool Silver Metallic and Black Mica.
