OK, having been directly in that industry makes me an EXPERT!
Originally Posted by Mark
But really though, I jest, I'm not an expert at all. But I'll add my $0.02 worth.
I would guess that in fact, YES, it is being driven by profit margin. And therefor the Mirage is likely taking a backseat to everything else they have going on. For some reason in my mind I was thinking the Thailand plant making the Mirage ONLY makes the Mirage. (Does anyone know different?) If they ONLY make the Mirage, this gets even murkier. If they only make the Mirage at that plant, maybe they are selling the Mirage in a location that nets them higher profits. Whether it is because it is less expensive to get them to market, or the buyers pay greater prices for them. I would think only Europe & Australia would be able to pay higher prices ... so I don't know. You guys probably have the numbers for that too, and may not that's not happening either. But if there is another car produced at that same plant, perhaps it is being produced much more than the Mirage.
In any event, Mitsubishi is either missing, or about to be missing an opportunity here with the Mirage. For one thing, they need to be all over the TV with commercials screaming loud about the price, warranty, efficiency & green benefits, while within the same commercial tamping down the more negative aspects of the car. It is a much better car than all the hate it receives.
Are they allowing that to happen? Absolutely, either directly or indirectly.
Mark, you asked if they were morons. Having worked in that field, I would say that the average I.Q. in the actual engineering departments are overall higher than average. But morons still fake their way in, primarily in the "Liquor & Golf" Department (Sales & Marketing). And yes, those morons simply F things up. I.E. the moron hipster doofus girl that faked her way into the Bud Light position. Anyone can stay in school and get one degree after another. That doesn't make them intelligent ... it only proves they can either pay tuition or take on financial aid debt. If given too much power, morons do or allow moronic things to happen. Toyota was first class about morons. They wouldn't necessarily just fire them. Even the morons have gained experience at Toyota (and Toyota values that gain in experience) and some morons can be improved. But when the Toyota moron sensor was triggered, Toyota would at minimal, move them to some position where they could do less or no damage. And give them a chance. If that didn't work, they'd escort them to the front door and tell them to go away. Seen it, witnessed it.
View my fuel log 2020 Mirage ES 1.2 manual: 42.3 mpg (US) ... 18.0 km/L ... 5.6 L/100 km ... 50.8 mpg (Imp)