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Thread: Australia: Mitsubishi Mirage sales projections & results, 2013 onward

  1. #41
    Thanks, Jamie.

    I'll change the thread title to remove the 2013 reference -- might as well keep tabs on new figures here.


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        click to view fuel log View my fuel log 2014 Mirage ES 1.2 manual: 63.2 mpg (US) ... 26.9 km/L ... 3.7 L/100 km ... 75.9 mpg (Imp)


  2. #42
    Senior Member jamiec's Avatar
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    Good idea thanks Metro.

  3. #43
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    Found this interesting bit of info.
    In Australia, the Celerio will be tasked with taking the fight up to Mitsubishi’ s dominant Mirage in the micro car segment.

    While the aging Alto has only about 8.0 per cent of the segment’s sales, the Mirage has about 60 per cent.
    Taken from this article about the new Suzuki Celerio. http://www.goauto.com.au/mellor/mell...257CA8000EC3A2

  4. #44
    Senior Member jamiec's Avatar
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    Mirage sales for May in Australia.
    Mitsubishi Mirage sales tanked by 73 per cent, with 213 units finding homes, while Holden's Barina range fell 41.7 per cent to 495.

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  6. #45
    Que pasa!?

    That is odd. Is there a new competitor on the scene? Price war? Gas/petrol prices plummeted and everyone bought used V8 Holdens instead?

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        click to view fuel log View my fuel log 2014 Mirage ES 1.2 manual: 63.2 mpg (US) ... 26.9 km/L ... 3.7 L/100 km ... 75.9 mpg (Imp)


  7. #46
    Senior Member jamiec's Avatar
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    There was a small downturn in Australian car sale's for may compared to last year in May but the micro car segment took a huge battering while luxury cars did very well.

    That is odd. Is there a new competitor on the scene? Price war? Gas/petrol prices plummeted and everyone bought used V8 Holdens instead?
    Kind of right there with the Holden's Metro

    Holden's locally-built Commodore got a shot in the arm with a 60.8 per cent boost for 2648 sales and a fourth placing. This result also helped the large car under $70,000 segment to a 21 per cent increase for the month and bucked the trend of Australian-built cars which were down by 6.6 per cent.

  8. #47
    Senior Member jamiec's Avatar
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    Mirage sales for June

    Mirage light-car sales have fallen off a cliff since early in the year. In February, the company sold more than 1100 of the little hatchbacks, but last month, despite special offers, dealers managed to move about 243 units.

    The Mirage will be bolstered by the arrival of a sedan version this month.
    Taken from here http://www.goauto.com.au/mellor/mell...257D090020C255

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  10. #48
    Thanks Jamie. Sales at 25% of normal? I wonder what's going on... is it the whole segment, or is there some new competitor that's taking Mirage sales?

    Canada's June numbers aren't out yet, but with the popular Micra available here now it's going to mix things up.

        __________________________________________

        click to view fuel log View my fuel log 2014 Mirage ES 1.2 manual: 63.2 mpg (US) ... 26.9 km/L ... 3.7 L/100 km ... 75.9 mpg (Imp)


  11. #49
    Senior Member jamiec's Avatar
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    Just a big drop in micro car sales of 33% over all. So guess that's a big part of it.

  12. #50
    Senior Member jamiec's Avatar
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    Sales at 25% of normal? I wonder what's going on... is it the whole segment, or is there some new competitor that's taking Mirage sales?
    Found some more info on this. From here http://www.goauto.com.au/mellor/mell...257D150009805C

    Mr Principe said the drop in sales of Mitsubishi’s passenger car line-up in the April to June quarter was due to a lack of stock, with its Japanese plant temporarily shifting focus from the Lancer to the EK ‘Kei’ car while the Thai plant geared up for Mirage sedan production, impacting stock levels of the Mirage hatch.

    “We have less stock of Mirage hatch availability. We have dropped our whole push on the hatches. Last year we were selling 1000 a month and this year we are averaging about 400 to 500,” he said.

    “We don’t have the same kind of stock access. We turned off our marketing support because of the volume.”

    With the arrival of the Mirage sedan this month, Mr Principe said the company was hoping for the model’s sales to rebound, but added that it was difficult to turn a profit in the competitive light-car segment.

    “What we are hoping is maybe to get about 300 per month out of the (Mirage) sedan now to get our total towards that 800 a month.

    “It’s a hard segment. There is a lot of pressure in terms of value for money. For a little bit extra you can get the next level up. It makes it really hard. It’s very hard to make money in that area.”




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