Mitsu destroys resale values (with big discounts/incentives)

[Canoehead]

I don't think the current $10k base Mirage is going to have much of an impact on resale values.

Why? Because they're hardly selling any of them. Even Nissan figures only 4% of its Micras will be the $10k base model.

$10k is mostly a marketing gimmick. The majority of North American car buyers won't accept a manual transmission, never mind the lack of A/C.

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Here in Manitoba, when I went in last week, there was only one ES, and it had the premium grey paint, so in that sense there wasn't a single car available for the $9998 price (paint is $160 extra). I was also told that it was not possible to order one in and still get the $2500 discount (something about the ordering deadline had passed/discount was temporary) even if I wanted to wait. Having one shipped from the next closest dealer would be at least $500, and their selection was limited as well. There were, however, a good number of SE's

So I tend to agree - they will sell very few at $9998. Ichabod might be right, though, in that it may "cheapen" the public perception of the car by advertising it at such a low price, even if it never sells for that. To my mind, no matter how good the Hyundai Accent is, I remember it as the car that sold for under $10k (a long time ago, but that sticks).

[MetroMPG]

Can't argue with the idea of how it'll affect perception, which could affect resale.

And the funny thing is Hyundai is no longer a cheap car. The least expensive Accent starts just under $14k!

[chris2004]

In Thailand they have a base model as a marketing ploy. It's priced very cheaply and looks good on their adverts but no one buys them. For an extra $1-2,000 you get a much better spec car so anyone with sense goes for that.

[R01k]

Nobody expects the Mirage to have a good resale value.

[aydu]

Mirage's resale value may be impacted by gas prices.

We seem to be in the age where a crisis somewhere in the world will automatically cause gas prices to rise.

Get regular gas to the $6-7 range and you might be able to get 2 V-8's for one Mirage.

[R01k]

Mirage's resale value may be impacted by gas prices.

We seem to be in the age where a crisis somewhere in the world will automatically cause gas prices to rise.

Get regular gas to the $6-7 range and you might be able to get 2 V-8's for one Mirage.

Agree.

[MetroMPG]

It's funny how people get used to high gas prices. 6 years ago, $3.50 and $4 per U.S. gallon had people snapping up economical cars like crazy. Worn out 10-15 year old Geo Metros were going for insane prices.

Lately, national average prices are near record highs in Canada, and have crept past $3.60 USD/gal south of the 49th... yet I'm not seeing the same level of panic this time around... $4/gal in the U.S. may be the "new $3.50".

[TheTransporter]

Thats why i bought my mirage. Now i can comfortably go wherever i please without gas affecting me too much..

[M-88]

I wouldn't be opposed to poor resale value ... provided the dealers or whoever don't mark them back up to new prices.

[R01k]

Resale values is not a concern for me because I would use the car until it falls apart.