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Thread: Mitsu to start Mirage production in the Philippines. Update: first car built

  1. #11

    export

    Looks like the PH-built Mirage will be exported to other Southeast Asian countries:

    Mitsubishi Philippines to begin exporting L300, Mirage this Year

    This is interesting, considering the Thai factory has to produce a certain number of units annually to qualify for the tax breaks that were offered in that country.


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        click to view fuel log View my fuel log 2014 Mirage ES 1.2 manual: 63.2 mpg (US) ... 26.9 km/L ... 3.7 L/100 km ... 75.9 mpg (Imp)


  2. #12

    Production "struggling" in PH

    Mitsubishi in PH struggling—outclassed by counterpart Mirage in Thailand

    Mitsubishi Motors Philippines Corp. (MMPC) is putting on hold its plan to export the locally produced Mirage units this year, as its Japanese headquarters thought it was more cost efficient to export the cars from Thailand.

    MMPC is already reporting difficulties—its much touted factory in Laguna is dialing down operations.
    ^ Article states that sales of the car are down in PH, and they've already gone from 2 shifts to 1 at the local factory.

    Alvin Dalida, MMPC first vice president for sales and marketing, told reporters last week the company needed to be competitive against its counterpart in Thailand, which was also producing the Mirage model.
    It didn't go into the reasons it's not competitive, aside from saying the country's president enacted a higher excise tax on cars last year.

    Long story short: things are not rosy.

    https://business.inquirer.net/280043...ge-in-thailand



        __________________________________________

        click to view fuel log View my fuel log 2014 Mirage ES 1.2 manual: 63.2 mpg (US) ... 26.9 km/L ... 3.7 L/100 km ... 75.9 mpg (Imp)


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