It seems like the reasons given for getting a Mirage are consistently rational -- there's little emotion involved in this car. That's not good.
E.G. andrew2080 signed up to ask questions about Mirage vs. Micra. He liked the Mirage and people gave him solid reasons for getting one. But his wife liked the Micra: it's "cute"! Guess which car they went for?
In Canada, the Micra is definitely perceived as cuter (heart!) and more fun (heart!). They even cleverly market it to the "male heart" (sorry, sexist) by launching a Micra spec racing series. Despite similar pricing, the Micra is outselling the Mirage almost 4 to 1.
On the other hand, I can only think of one person who bought a Mirage strictly for reasons of the heart -- she saw the plasma purple (pink!) and said, "I must buy that car!"
Thread: I think I just had the first MirageForum meet!
The changes to the 2017 Mirage address some of the "heart" issues of the current car. Hopefully they help.