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Thread: Mitsubishi Mirage monthly sales, US & Canada, 2013-2020 (projected 7000/yr for U.S.)

  1. #851
    Senior Member Top_Fuel's Avatar
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    Quote Originally Posted by Mark View Post
    ...On top of the large discounts that have been offered already, what sort of large rebate are you expecting to see?
    White Bear has great deals that any potential Mirage shopper should jump on. No argument there.

    I'm watching for a potential return of the huge $3500 rebate that Mitsubishi offered back in early 2016...

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    This was back when the 2017+ body style refresh was right around the corner, and Mitsubishi just wanted to clean house on the "old body style" inventory. A lot of people on this forum (me included) own a Mirage because of that rebate.

    The situation today is strangely similar (new body style coming)...but now you have to toss in a terrible economy and lagging car sales on top of it. So I think the potential is there for more significant discounts coming down the road.


        __________________________________________

        click to view fuel log View my fuel log 2015 Mirage ES 1.2 manual: 52.0 mpg (US) ... 22.1 km/L ... 4.5 L/100 km ... 62.4 mpg (Imp)


  2. #852
    Senior Member Dirk Diggler's Avatar
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    The Mitsu CEO said the profitability of US sales wasnt as high as they hoped. Thats discouraging considering in the public eye, they were making a nice comeback albeit small. I wonder just how much it costs to manufacture one Mirage in Thailand? And I wonder if the profit margin is small because the Mirage's components are pretty reliable. Does a Daewoo Spark cost less to produce vs a Mirage because its less reliable (my opinion only). Any estimates? I think Mitsubishi pays about $5k to manufacture a Mirage. What price do you all think?

  3. #853
    Senior Member Cobrajet's Avatar
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    Quote Originally Posted by Dirk Diggler View Post
    The Mitsu CEO said the profitability of US sales wasnt as high as they hoped.
    Of course it wasn't. Mitsubishi isn't going to out-Toyota Toyota or out-Honda Honda. Hell, they weren't even doing that back in their late 1990s and early 2000s "glory days".

    If they want to make a profit and keep selling cars here, they need to find a niche. "Affordability"? "Reliability"? "Value"? All are possibilities.

    I'd say USD$5,000 to put a Mirage together in Thailand is probably about right. If they could afford to sell them for @$9,500 in 2016, I'd say they must cost much less than that to build.

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  5. #854

    Spark fell harder

    I updated post 2 with the monthly totals (/3 for new quarterly numbers) for the US & Canada.

    The Spark fell considerably more, percentage-wise, than the Mirage vs. Q1 numbers, but still beat it in total sales:

    Mirage sales, US Spark sales, US
    Jan 1511 3117
    Feb 1852 3117
    Mar 1283 3117
    Apr 1269 1770
    May 1269 1770
    Jun 1269 1770

        __________________________________________

        click to view fuel log View my fuel log 2014 Mirage SE 1.2 manual: 66.3 mpg (US) ... 28.2 km/L ... 3.5 L/100 km ... 79.6 mpg (Imp)


  6. #855
    Moderator inuvik's Avatar
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    Considering there are over 2700 Chevrolet dealerships in the US and only 350 or so Mitsubishi dealers the Spark sales are actually much much worse on a per dealer level.

        __________________________________________

        click to view fuel log View my fuel log 2015 Mirage ES 1.2 automatic: 40.4 mpg (US) ... 17.2 km/L ... 5.8 L/100 km ... 48.5 mpg (Imp)


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  8. #856
    True. And I say this a lot but... we also don't know what proportion of sales are retail vs. Fleet. Though I expect fleet sales have all but collapsed with the decline in rental business.

        __________________________________________

        click to view fuel log View my fuel log 2014 Mirage SE 1.2 manual: 66.3 mpg (US) ... 28.2 km/L ... 3.5 L/100 km ... 79.6 mpg (Imp)


  9. #857
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    Gas prices creeping back up again. Something for potential customers to consider. It didn't seem to affect them much last time, pre-COVID, though.
    2014 White SE with CVT

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    Senior Member Top_Fuel's Avatar
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    Into the third month in a row with no change in Mirage rebates...

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        __________________________________________

        click to view fuel log View my fuel log 2015 Mirage ES 1.2 manual: 52.0 mpg (US) ... 22.1 km/L ... 4.5 L/100 km ... 62.4 mpg (Imp)


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