Mitsubishi Mirage monthly sales, US & Canada, 2013-2022 (projected 7000/yr for U.S.)

[MetroMPG]

Year	Mitsubishi Mirage U.S. Sales	Mitsubishi Mirage Canadian Sales
2013 YTD	20	81

Hmm... I wonder if Mitsu counts deliveries to dealers as sales? Not likely.

[spacester]

EDIT: wrong place

[grsupercity]

Year	Mitsubishi Mirage U.S. Sales	Mitsubishi Mirage Canadian Sales
2013 YTD	20	81

Hmm... I wonder if Mitsu counts deliveries to dealers as sales? Not likely

I dont believe its a sale until its sale carded

[Mikhail]

You have a very sharp car

Thanks!

Wow - nice photo. Congrats on getting it featured on the Mitsu Facebook page.

Thank you!

Year	Mitsubishi Mirage U.S. Sales	Mitsubishi Mirage Canadian Sales
2013 YTD	20	81

Hmm... I wonder if Mitsu counts deliveries to dealers as sales? Not likely

One of our dealer received 5 Mirages (gray and 1 silver). And they sold one already few days ago.

Btw: Today, I guess, was the official day of sales of Mirages in US.
The official web-site was updated -> mitsubishicars.com

[grsupercity]

I noticed that as wel ^. Hopefully some dealers around me start getting them!

[MetroMPG]

I think Mitsu is underestimating the sales potential of the Mirage in the U.S.

With ~400 dealers and 7000 sales/yr, they're expecting to sell on average just 17.5 Mirages per dealer, per year. Really? That's just one sale every 3 weeks per dealer.

Just as Mitsu execs were "managing the expectations" of reviewers at the press launch with the warning that the Mirage is not a performance car, I think they may be low-balling the sales estimates too. Set expectations low and then over-deliver. Makes for better headlines in the future.

[Daox]

Yep, seems pretty low to me too.

[MetroMPG]

Update to my earlier post: GM currently has 4300 dealers, so roughly 10 times Mitsubishi's U.S. dealer count.

Source: http://online.wsj.com/article/SB1000...452221502.html

That should help put Spark vs. Mirage sales in perspective.

One thought though: I suspect GM has a significant percentage of dealerships outside of sub/urban areas (think of all those pickup sales), whereas Mitsu is probably exclusively sub/urban. By this theory, Mitsu should be able to show better results selling a city car on a per dealer basis.

[MetroMPG]

Another tidbit:

U.S. dealers have already placed 6,600 orders for the car.

Source: Automotive News (subscription may be required) http://www.autonews.com/article/20131014/GLOBAL02/310149977/high-hopes-that-thai-built-mirage-will-cut-it-in-u.s

[Mikhail]

MMNA reported 475 Mirage sales in October.

Mitsubishi Motors Sales Climb Nearly 20 Percent in October