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Thread: Mitsubishi Mirage monthly sales, US & Canada, 2013-2023 (projected 7000/yr for U.S.)

  1. #1061
    Senior Member AtomicPunk's Avatar
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    Quote Originally Posted by Top_Fuel View Post
    This is what my local Mitsubishi dealer's new car lot has looked like for the last year...

    Attachment 24245


    I've only seen a 2022 Mirage in pictures. No shock to me that their sales numbers are in a free-fall. But pretty much every new car dealer around me is like this.
    Thier website shows 13 new and 2 used Mitsubishi's. No new Mirage's, though.



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    My dad's looking at Varla Scooters...I'm considering one for going to the store and post office. lol
    Range is probably enough to use for work commute, but traffic is so bad I probably wont.

    I would like to trade for a new mirage at some point, or maybe a newer used car (not necessarily mirage).

        __________________________________________

        click to view fuel log View my fuel log 2017 Mirage ES 1.2 automatic: 42.3 mpg (US) ... 18.0 km/L ... 5.6 L/100 km ... 50.8 mpg (Imp)


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    2022 year end stats

    https://media.mitsubishicars.com/en-...th-in-december

    Darin usually gives us this update, but I was curious how things played out for the Mirage. My take as an observer (not an active shopper) was the Mirage was over priced, deals were lacking, and dealership stock was quite limited.

    The largest automotive dealer in Wisconsin (36 different brands) hasn't had a Mirage in stock most of this past year. I just checked, & none are in stock. They have four G4 cars in stock, however.
    2022 numbers are in, & it doesn't look great for the Mirage in the States.
    Year sold
    2013 2,935
    2014 16,708
    2015 21,515
    2016 22,226
    2017 22,386
    2018 24,316
    2019 26,966
    2020 19,135
    2021 22,743
    2022 15,816

    Canada doesn't look great either, but 2022 is still missing -
    Year sold
    2013 614
    2014 4,048
    2015 3,361
    2016 3,112
    2017 2,502
    2018 2,351
    2019 2,270
    2020 1,230
    2021 911
    2022 1,626

    Given the current pricing of a Mirage, I wouldn't consider a new one any more. I would rather buy something else or a used one. I may not be the only one that feels that way. You have to wonder how long Mitsubishi will stay committed to the Mirage?
    Last edited by MetroMPG; 02-09-2023 at 02:20 PM. Reason: (updated with correct 2022 stats)

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    Was hoping for the Mirage to be that unicorn in the segment but given the recent sale figure, it doesn’t look like that. I’m sad to see this being in the chopping block for discontinuation.

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    Eclipse Cross hasn't been a hit in the States. Numbers haven't dropped drastically, but they are pitiful for an SUV model.

    Year sold
    2018 9,485
    2019 19,661
    2020 10,319
    2021 8,946
    2022 8,360

    I've always thought the other two models are much better looking.

    Outlander
    Year sold
    2005 11,848
    2006 11,493
    2007 23,285
    2008 13,471
    2009 10,283
    2010 12,500
    2011 9,788
    2012 8,491
    2013 12,287
    2014 13,068
    2015 19,055
    2016 27,576
    2017 35,409
    2018 37,952
    2019 37,965
    2020 27,133
    2021 33,883
    2022 30,479

    Outlander Sport took a huge dive this past year, too -
    Year sold
    2010 1,690
    2011 16,443
    2012 19,466
    2013 24,951
    2014 31,054
    2015 36,966
    2016 33,067
    2017 33,160
    2018 36,867
    2019 26,144
    2020 28,835
    2021 34,214
    2022 12,318

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    Quote Originally Posted by defensivetackle88 View Post
    Was hoping for the Mirage to be that unicorn in the segment but given the recent sale figure, it doesn’t look like that. I’m sad to see this being in the chopping block for discontinuation.
    It's overpriced! The price of an economy car should "wow" you a bit! It "wows" me, but not in the right way!

    The Mirage has no competition going into 2023 (after Chevy drops the Spark), but people will still buy a used car over an overpriced Mirage in my opinion. I know not everyone feels that way, & they will sell some cars just the same.

    Huge discounts may spark things, too!

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    Quote Originally Posted by Mark View Post
    people will still buy a used car over an overpriced Mirage in my opinion. I know not everyone feels that way, & they will sell some cars just the same.
    Most people are foolish with their money, willing to pay $15k for a used car, and another 5 for repairs from previous owners neglect.
    And, most people are migrating to an EV or some form of hybrid or plug in. The days of any ICE car are numbered. When my Mirage needs replacing in 10+ years, I'm hoping hydrogen will be the norm.

        __________________________________________

        click to view fuel log View my fuel log 2022 Mirage ES 1.2 manual: 40.1 mpg (US) ... 17.0 km/L ... 5.9 L/100 km ... 48.1 mpg (Imp)


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    Quote Originally Posted by Mark View Post
    It's overpriced! The price of an economy car should "wow" you a bit! It "wows" me, but not in the right way!

    The Mirage has no competition going into 2023 (after Chevy drops the Spark), but people will still buy a used car over an overpriced Mirage in my opinion. I know not everyone feels that way, & they will sell some cars just the same.

    Huge discounts may spark things, too!
    While I agree with you, I believe (but do not KNOW) that there is more to these, worse than lackluster sales numbers, than to consider the cause of them to be, overpricing.

    I do consider them to be overpriced. I'm betting there's some Catch 22 in the prices dealers are slapping on them. If they price them too high, many buyers won't spend that much for a basic ride. And if they price them too low, inventory will get depleted too quickly and profit will be reduced.

    However, it is my understanding (and again, I don't KNOW this), that production & capacity issues are the leading cause of low sales numbers. Ya can't sale what you don't have.

    Last comment: As far as the Mirage is concerned, I think Mitsubishi is actually poised to be in a heckuva GREAT position on the Mirage. But it is probably difficult to see, and even more difficult to gamble on. I think for multiple reasons, the Mirage could start selling like hotcakes in the U.S. Even at (or especially at) the latest inflated prices. It's a gamble though. Should Mitsubishi make the call to start focusing resources on Mirage production and slam all they can out the door and park them on U.S. dealer lots? I don't know. Perhaps it's worth a risk, because it's not like they're building a Cadillac ESV+ vehicle (one that takes much more $ to actually build). They would be risking less because it takes less $ to build Mirages versus even an average sized car like a Camry. But my gut tells me that over the next 2 years, the EVs are going to take a hit, and their may be a tidal wave rolling back away from EVs. And perhaps those that were considering an EV for their green enviro reasons (whether true / actual or not), will back off an EV purchase to a simpler less expensive car that also has a green footprint.

    I think if people see a Mirage commercial exploiting their greenness and inexpensiveness, combined with potential EV issues (charging & safety), Mirages could become a big success. Perhaps start making more inventory, make a catchy commercial (like Kia did with the hampsters driving their cars), and hold back that commercial until a significant issue with an EV vehicle. Once a significant EV issue happens, blast out the Mirage commercials and hold on.

    I can imagine EVs within 2 years becoming a charging problem in California. And I've seen some videos showing tiny little electric scooters spontaneously catching fire and exploding. Let that start happening to EVs once they have some years and serious miles on them, and burn down a few houses, and we may see a big shift away from large battery packed vehicles. I only speculate.

        __________________________________________

        click to view fuel log View my fuel log 2020 Mirage ES 1.2 manual: 42.4 mpg (US) ... 18.0 km/L ... 5.6 L/100 km ... 50.9 mpg (Imp)


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    Quote Originally Posted by 7milesout View Post
    While I agree with you, I believe (but do not KNOW) that there is more to these, worse than lackluster sales numbers, than to consider the cause of them to be, overpricing.

    I do consider them to be overpriced. I'm betting there's some Catch 22 in the prices dealers are slapping on them. If they price them too high, many buyers won't spend that much for a basic ride. And if they price them too low, inventory will get depleted too quickly and profit will be reduced.

    However, it is my understanding (and again, I don't KNOW this), that production & capacity issues are the leading cause of low sales numbers. Ya can't sale what you don't have.

    Last comment: As far as the Mirage is concerned, I think Mitsubishi is actually poised to be in a heckuva GREAT position on the Mirage. But it is probably difficult to see, and even more difficult to gamble on. I think for multiple reasons, the Mirage could start selling like hotcakes in the U.S. Even at (or especially at) the latest inflated prices. It's a gamble though. Should Mitsubishi make the call to start focusing resources on Mirage production and slam all they can out the door and park them on U.S. dealer lots? I don't know. Perhaps it's worth a risk, because it's not like they're building a Cadillac ESV+ vehicle (one that takes much more $ to actually build). They would be risking less because it takes less $ to build Mirages versus even an average sized car like a Camry. But my gut tells me that over the next 2 years, the EVs are going to take a hit, and their may be a tidal wave rolling back away from EVs. And perhaps those that were considering an EV for their green enviro reasons (whether true / actual or not), will back off an EV purchase to a simpler less expensive car that also has a green footprint.

    I think if people see a Mirage commercial exploiting their greenness and inexpensiveness, combined with potential EV issues (charging & safety), Mirages could become a big success. Perhaps start making more inventory, make a catchy commercial (like Kia did with the hampsters driving their cars), and hold back that commercial until a significant issue with an EV vehicle. Once a significant EV issue happens, blast out the Mirage commercials and hold on.

    I can imagine EVs within 2 years becoming a charging problem in California. And I've seen some videos showing tiny little electric scooters spontaneously catching fire and exploding. Let that start happening to EVs once they have some years and serious miles on them, and burn down a few houses, and we may see a big shift away from large battery packed vehicles. I only speculate.
    I think the Mirage could have a banner year if Mitsubishi would market these cars correctly. I doubt that happens, but I hope I am wrong. My biggest dislike for the car has been 4-5 trim levels within a $2,000 price range. It's been that way since I became interested in the updated model in 2017. If you are going to offer that many trim levels, offer a base model & fully loaded model with a couple in between. I would be attracted to a more affordable base model, & many would like more features. Make it appealing to as many people as possible.

    When WB was selling the base models for $7,500-9,500 brand new years ago, I could care less what features the car had. A brand new Mirage at those prices made used cars less appealing, but even then I had to find that deal. My local Mitsubishi dealer wanted almost $14,000 OTD for a car I bought for about $10,000 OTD somewhere else. If I had qualified for three rebates, it would have been less than $8,500 OTD for a brand new car! The difference should not be that great.

    The dealership network for Mitsubishi is not good in my opinion. If their vehicles become Nissan products, why not buy the Nissan?

  11. #1070
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    Quote Originally Posted by defensivetackle88 View Post
    Was hoping for the Mirage to be that unicorn in the segment but given the recent sale figure, it doesn’t look like that. I’m sad to see this being in the chopping block for discontinuation.
    Don't be so sure yet. Mitsubishi North America hasn't announced a discontinuation. Despite this year being a nightmare for most MFGs, the Mirage has consistent out performed Mitsubishi's expectation in overall sales. This could be an opportunity to corner the market for the Tri-Diamond.

    Even at $18k total price for a higher trim Mirage, it might be over priced but not by as much as some have said. The base 2021 and up are stacked with amenities, so at least you get something for the extra $2k to $3k a new owner would have to pay.

    Everything about my 2021, is better than my 2014, besides the cool 1st gen front fascia IMO. Better brakes, better seat support, better head unit, better stock speakers, better Bluetooth, all the new safety tech etc. If Mitsubishi called it a flat $15k to $16k USD total price, I think it'd be a fair price. I know we over paid by a couple of grand though lol.



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