I think Mitsubishi would be wise to make a commercial for the whole American market. Something along the lines of the ant and the grasshopper. And capturing something like Hyundai did 10 years or so ago with those mice, or chipmunk or whatever those characters were that were "cute" and driving Hyundai-Kia garbage. That tactic worked, crap flew out of dealers hands due to those commercials.
Whatever the 2 animals are, in place of the ant and grasshopper, the ant being the smart one, it needs to be cute. Say it's an otter. The grasshopper buys some crap-turd used big 3 small SUV and it guzzles gas and sits on the side of the road smoking. But the otter buys a Mirage. And can do all the things the idiot grasshopper can do, but does so at the same cost, but in a new reliable car with a 10 year powertrain warranty.
If done right, and in this economy, Mitsu couldn't build enough Mirages.
View my fuel log 2020 Mirage ES 1.2 manual: 42.3 mpg (US) ... 18.0 km/L ... 5.6 L/100 km ... 50.8 mpg (Imp)