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Thread: Mitsubishi Mirage is the first import in the U.S. from Thailand; further growth ahead

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    Mitsubishi Mirage is the first import in the U.S. from Thailand; further growth ahead



    Automotive News has an article about surging auto production in Thailand, which prominently features Mitsubishi and the Mirage in particular...

    First U.S.-bound vehicle exports highlight Thailand's growth as production site

    Some highlights...


    • The very first U.S. shipment of 1,074 Mirages left Thailand's Laem Chabang port on August 27th, 2013
    • Thai auto production has exploded: "In 1995, the country exported barely 8,800 vehicles. Last year, it shipped just over 1 million."
    • Local workers' "mai pen rai mentality" is a challenge facing manufacturers -- the laid back "no worries" philosophy makes quality control a top priority
    • Japanese Mirages are also produced in Thailand, but because Japanese consumers are so picky, cars bound for Japan receive "exceptional" attention in the form of a special "double-check" quality inspection line.
    • U.S. bound Mirages go through the special quality inspection line, but only for the first 6 months. (Japanese Mirages will always get special screening.)
    • Thai labour costs are about 1/5th of Japanese, 1/3 of Korea, and even lower than China. So there are a lot fewer robots on the factory floor; more labour intensive.
    • Mitsu's workers do about 10% of welding in Japan; the rest is done by robots. In Thailand, workers do 60% of the welding.
    • 3x as many quality assurance workers in Thailand as a result


    Read the full article: http://www.autonews.com/article/2013...#axzz2hhWBQJGr


    Attached Images Attached Images  

        __________________________________________

        click to view fuel log View my fuel log 2014 Mirage ES 1.2 manual: 63.2 mpg (US) ... 26.9 km/L ... 3.7 L/100 km ... 75.9 mpg (Imp)


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    jamiec (10-15-2013)

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    If I read this correctly, according to Fleetmon.com, the ship pictured in the article the Cassiopeia Leader (Panama) is approaching Baltimore.

    https://www.fleetmon.com/vessels/cas...9182284_53050/

    I wonder if this is the shipment of 2017 models from Mitsubishi?

    Edit: never mind, this information is old & out of date. Other ship tracking websites list it as approaching Nagoya, Japan.

    Still, interesting to watch.


    Last edited by Eggman; 03-13-2016 at 11:45 PM.

        __________________________________________

        click to view fuel log View my fuel log 2015 Mirage ES 1.2 manual: 49.6 mpg (US) ... 21.1 km/L ... 4.7 L/100 km ... 59.5 mpg (Imp)


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