Originally Posted by
Mark
In my opinion, the marketing of the Spark is far superior to the Mirage. All Sparks & Mirages come with A/C in the States.
A base level Spark LS doesn't have power windows, mirror, or locks. For someone like me, a manual transmission trumps everything. If those features & alloy wheels were important to me, I can buy the next level up (1LT) with a manual transmission.
Let's say heated seats & push button start are also important to me, I can buy a 2LT manual. How about a slightly raise suspension and a roof rail? I can buy an ACTIV manual. Let's say you really want it all (like the current Mirage SE), lane departure, emergency brake assist, & forward collision alert can be added to the 2LT CVT package.
I really like how the Spark trim levels are offered! They make total sense to me.
I cannot say the same about Mitsubishi. Outside of steel/alloy wheels, the ES/LE/Carbonite Edition seemed lumped together and then there's the loaded SE. If you prefer a manual, however, you're stuck with the ES.
I am not saying the ES, LE, & Carbonite Edition don't have nice features. I am saying they have pretty much the same features except for a few minor things that don't even justify a different trim level in my opinion.
Someone embracing a more affordable base model of a vehicle shouldn't bother those who desire upper trim levels. Why would you even care? Chevy is doing a superior job of offering trim level choices in both manual & CVT. As far as I am concerned, it's not even close.
For those who claim a Mirage comes with more standard features, I say who cares? A Spark offers the same features, but you have the option of selecting them. In my opinion, that's superior marketing! Mitsubishi has done the opposite of this. I prefer having the choice to select options. It's why trim levels exist!
This is the biggest thing going for the Spark, however. Chevy dealers are everywhere. Chevy dealerships are competitive with each other. I have 25 Chevy dealerships within the radius of one Mitsubishi dealership. That one Mitsubishi dealership sucks! Worst dealership I have ever visited, & they don't seem to care. If I'm interested in a Spark, a Chevy dealership has to work a little harder to earn my business over the other guy nearby.
In all honesty, it's amazing a Mirage competes at all with the Spark. I mean that as a compliment, not a slam. The Mirage is a great little car, but I don't feel it's marketed very well. The affordable part of the car gets lost in all the discounts, incentives, & rebates. Trim levels make very little sense, & I am not even talking about the ES was this before but now it's ...