I like how the Spark is marketed, & Chevy dealerships are everywhere.
I bought a Mirage.
Many cars (not just small ones) have disappeared from the new car market in recent years. The Mirage is still standing!
Is Mitsubishi trying real hard to built their market share? What do you base that comment on?
I don't feel the need to bash the Spark to feel better about my Mirage. I was addressing someone's comment about the Spark being -
"I swear, the Spark LT is the only "punishment box" left on the market. You take a look at that base model and you can tell they did everything in their power to make it constantly remind the owner they're a cheap *******. Borderline insulting."
I have a different opinion on that. I think Chevy's marketing of the Spark is smart & most of all logical. Mitsubishi has gone in the opposite directions somewhat, & the end result is three trim levels that are almost the same.
I like the transgression (choice) when it comes to trim levels. Offering a manual option across all of them is even better! This is how I would market small cars, and it's much closer to what Chevy is doing.
Trim 1 - doesn't have power windows, mirrors, & locks. Cruise & A/C may not even be offered.
Trim 2 - gives you those above items.
Trim 3 - starts adding things like push button start, heated seats, fog lights, & whatever.
Instead of a trim 4, I would market a safety package that includes items like automatic emergency braking, forward collision alert, & lane departure warning. This package could be part of trim levels 2 &/or 3. Maybe the trim levels with those extra safety features are called trim 2+ or trim 3+?
The stereo system - I would put a kick butt stereo system in every economy car ever built. It's an important item to young or first time buyers. The wimpy stereo system of Mirage could be done much better without adding that much cost to the car, & that's a draw for young people! Maybe old folks like me, too? I tend to drive without the radio being on. I prefer less noise sometimes.
If you're going to put a crappy stereo system in a car, I would rather it came without one. Some base level cars came without radios years ago. It gave you the option to add whatever you wanted. That wasn't all bad!
Eggman may even agree with me on this one, because I know he upgraded his Mirage stereo system. The factory one is quite lame by today's standards. I really don't care, but I know most people do care about those things.
I am not bashing the Mirage. I really like my Mirage, & I would buy another one. I just like how Chevy markets the Spark, because it gives manual & automatic transmission consumers choice.