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Thread: This is why people buy a Mirage, according to Mitsubishi

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    This is why people buy a Mirage, according to Mitsubishi



    With the debut of the newly-facelifted 2021 Mirage in Montreal, Mitsubishi has been talking up the car to the Canadian automotive media.

    I've learned a few new factoids about Mirage customers:

    “It’s quite a unique customer,” said Juyu Jeon, president and CEO of Mitsubishi Motor Sales of Canada. “Why customers buy Mirage is all obsessing about fuel efficiency. (For) 65 percent (of Mirage buyers), the top reason to buy Mirage was fuel efficiency, which is almost 30 percent higher than the segment average.
    From: https://www.wheels.ca/news/updated-2...agging-rights/

    That honestly surprises me.

        __________________________________________

        click to view fuel log View my fuel log 2014 Mirage ES 1.2 manual: 63.2 mpg (US) ... 26.9 km/L ... 3.7 L/100 km ... 75.9 mpg (Imp)


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    Quote: the top reason to buy Mirage was fuel efficiency, which is almost 30 percent higher than the segment average.


    I don't understand.
    Is he saying it uses 30% more fuel than segment average?
    Is he saying the 65% that bought mirage are 30% more folks buying it for that reason, than compared to other buyers in that segment that bought something else?

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    Quote Originally Posted by foama View Post
    Is he saying the 65% that bought mirage are 30% more folks buying it for that reason, than compared to other buyers in that segment that bought something else?
    ^ That's what he's saying. The car isn't 30% more efficient.

        __________________________________________

        click to view fuel log View my fuel log 2014 Mirage ES 1.2 manual: 63.2 mpg (US) ... 26.9 km/L ... 3.7 L/100 km ... 75.9 mpg (Imp)


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    Senior Member highwire's Avatar
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    Quote Originally Posted by foama View Post
    Quote: the top reason to buy Mirage was fuel efficiency, which is almost 30 percent higher than the segment average.


    I don't understand.
    Is he saying it uses 30% more fuel than segment average?
    Is he saying the 65% that bought mirage are 30% more folks buying it for that reason, than compared to other buyers in that segment that bought something else?
    Hi Foama, I understand your question. The sentence is worded in a way that can be confusing to some. It is because of something called "misplaced modifiers." I did study English in college for a year, so I have a stronger background in this. This is one of those grammatical things that can be seem ambiguous even if it is correctly written.

    It most likely is worded to indicate that the top reason to buy a Mirage, among 65% of polled, is fuel efficiency. The fuel efficiency of many new cars could be around 30mpg (including SUVs), so 39 combined for CVT Mirage is 30% more. But that does not appear to be what the sentence is. Understandably, English is one of the most difficult languages to master. That said, many native English speakers do not usually often notice or try to determine that distinction.

    Also, MetroMPG, I'm glad you posted this- I was going to share the same article!

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    foama (01-22-2020)

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    Quote Originally Posted by highwire View Post
    Hi Foama, I understand your question. The sentence is worded in a way that can be confusing to some. It is because of something called "misplaced modifiers." I did study English in college for a year, so I have a stronger background in this. This is one of those grammatical things that can be seem ambiguous even if it is correctly written.

    It most likely is worded to indicate that the top reason to buy a Mirage, among 65% of polled, is fuel efficiency. The fuel efficiency of many new cars could be around 30mpg (including SUVs), so 39 combined for CVT Mirage is 30% more. But that does not appear to be what the sentence is. Understandably, English is one of the most difficult languages to master. That said, many native English speakers do not usually often notice or try to determine that distinction.

    Also, MetroMPG, I'm glad you posted this- I was going to share the same article!

    Thanks for the clarification, highwire!

    I happen to be a native English speaker with three degrees from an English university, but I'm definitely not an American speaker.
    This case sounds like a Japanese native speaker having learnt American as a foreign language, garbling chains of unconnected phrases instead of clearly structured sentences.
    To a native English speaker it is baffling ambiguous vocal trash. I would certainly not have made junior high with wording like that.
    Last edited by foama; 01-22-2020 at 08:47 AM.

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    Quote Originally Posted by foama View Post
    Thanks for the clarification, highwire!

    I happen to be a native English speaker with three degrees from an English university, but I'm definitely not an American speaker.
    This case sounds like a Japanese native speaker having learnt American as a foreign language, garbling chains of unconnected phrases instead of clearly structured sentences.
    To a native English speaker it is baffling ambiguous vocal trash. I would certainly not have made junior high with wording like that.
    Dude, your English is great. Way better than my German.

    All the German I know was learned watching Volkswagen commercials.

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    Quote Originally Posted by MetroMPG View Post

    “It’s quite a unique customer,” said Juyu Jeon, president and CEO of Mitsubishi Motor Sales of Canada. “Why customers buy Mirage is all obsessing about fuel efficiency. (For) 65 percent (of Mirage buyers), the top reason to buy Mirage was fuel efficiency, which is almost 30 percent higher than the segment average.

    That honestly surprises me.
    Why does that surprise you? What else would be the top reason for buying a Mirage?

    If we had the Micra in the States, I wouldn't even test drive one. The lower mpg would not interest in me. If I am going to drive a small economy car, it better get 40+ mpg year round.

    My 1990 Ford Festiva did that 30 years ago, and I would expect any new economy car to be able to match or beat that. My Mirage does better than my former 1990 Ford Festiva even though the Mirage is heavier, more powerful, has 4-doors & A/C.

    Affordable, reliable & economical - reduce any of those three items, & I become less interested in a Mirage.

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    poorman1 (01-30-2020)

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    Quote Originally Posted by Mark View Post
    Why does that surprise you? What else would be the top reason for buying a Mirage?
    Warranty? Price? ("We'll finance anyone!")

    Sexy, sexy styling?

    I'm just surprised that among normies, 65% said fuel economy was their #1 consideration.

        __________________________________________

        click to view fuel log View my fuel log 2014 Mirage ES 1.2 manual: 63.2 mpg (US) ... 26.9 km/L ... 3.7 L/100 km ... 75.9 mpg (Imp)


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    Quote Originally Posted by MetroMPG View Post
    Warranty? Price? ("We'll finance anyone!")

    Sexy, sexy styling?

    I'm just surprised that among normies, 65% said fuel economy was their #1 consideration.
    Maybe practical people buy Mirages?

    Surely people with big egos probably don't!

    Just ask car snobs like Doug Demuro!

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    Senior Member Top_Fuel's Avatar
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    Quote Originally Posted by MetroMPG View Post
    Warranty? Price?
    I was surprised by that, too. I figure the average US buyer of a new Mirage wants an inexpensive dependable car with a long warranty. I would have thought fuel efficiency would be on the list after price and warranty. Based on the forum's Fuel Economy Log, most people here aren't obsessed with fuel economy.


    Once pricing shakes out on the 2021 Mirage, it will likely continue to be more expensive than the Spark’s current $9,998 price point;

    the 2020 Mirage will start at $12,298
    Mitsubishi needs to re-think the pricing on these cars. The Mirage could be the most fuel efficient and least expensive vehicle in the US. Nobody pays $13K for a base model Mirage in the US. At least I hope nobody paid that much.

    EDIT - I think this article is quoting Canadian pricing? You can't buy a Spark in the US for $9,998.

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    ^^^ C'mon Mitsubishi. Almost $14,000 for a base Mirage? What are they smoking?!?
    Last edited by Top_Fuel; 01-21-2020 at 06:29 PM.

        __________________________________________

        click to view fuel log View my fuel log 2015 Mirage ES 1.2 manual: 52.2 mpg (US) ... 22.2 km/L ... 4.5 L/100 km ... 62.6 mpg (Imp)


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