Originally Posted by Subcompact Culture
The Mirage doesn't have a significant margin to help carry the brand in the US at its current rate of sales. How much money do they really make when someone buys a new $16,000 Mirage for $11,500? It can't be much.
Mitsubishi needs to be selling more $$$ Eclipse Cross and Outlanders...or anything with a fat profit margin. That's where the money is.
But the US market is saturated with SUVs, crossovers and trucks. I can understand why Mitsubishi management is sitting in a room thinking "Do we really want to continue spending resources trying to penetrate a market like the US?" It sounds like the answer may be "No."
View my fuel log 2015 Mirage ES 1.2 manual: 51.9 mpg (US) ... 22.1 km/L ... 4.5 L/100 km ... 62.3 mpg (Imp)