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Thread: Mitsubishi to Reduce U.S. Committment?

  1. #21
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    Quote Originally Posted by highwire View Post
    Yes, and that could translate into brand loyalty. They offer a $250 discount for current owners. I think that 15 years between cars, however, is a long time to count on customers for an expected profit though. The marketing could be geared towards college graduates, single households, and elderly, but I think commuters would be a segment for those who drive less than 30 miles. More than that and I think the highway speeds are more of a concern so it depends more on location and routes.
    The average age of vehicles on U.S. roads is 11.8 years. That translates into some people driving some older vehicles for sure.

    Geo Metro hasn't been made since 2001, & you still those around. Mirages will be around for quite some time. A lot of them will also bite the dust.

    Why are Sparks more popular? 3,000 Chevy dealerships in the States.

    There are 350 Mitsubishi dealerships in the States & only 90 in Canada. Nissan has about 1,080 in the States, plus some Infiniti dealers.

    If there is a good Mitsubishi dealership in Wisconsin, I am not aware of it. That's a huge issue for this brand. I like my Mirage, but I am not impressed by the company. Then again no one is presently impressing me. If I could pick an interesting brand, it would be Suzuki. I like what they offer in small cars, but it may be a case of the grass is greener on the other side of the fence (or in this case ocean)?



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  3. #22
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    Quote Originally Posted by highwire View Post
    https://carbuzz.com/news/mitsubishis...ally-different this also repeats some of that article.

    I think if Nissan is taking the "wheel" in N. America, why not transplant the Nissan Leaf's battery to make an electric Mirage?

    Of course, I am just concerned about the subcompact market in the U.S.
    I would quite literally cut off a limb to have access to Renault's small cars here again in North America.

    Growing up my Aunt had a green Renault 5 (AMC Le Car), thing was awesome (and also very, very rusty).

    The current Renault Twingo (& Z.E.) / Smart ForFour is *fantastic*. As is the VW UP (and e-UP).

    Peugeot / CitroŽn is *supposed* to re-enter the NA market sometime in the next two/three years, but who knows what's up now because of COVID.
    Last edited by javensbukan; 06-23-2020 at 12:57 PM.

  4. #23
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    Quote Originally Posted by javensbukan View Post
    I would quite literally cut off a limb to have access to Renault's small cars here again in North America.

    Growing up my Aunt had a green Renault 5 (AMC Le Car), thing was awesome.

    The current Renault Twingo (& Z.E.) / Smart ForFour is *fantastic*. As are the VW UP (and e-UP).

    Peugeot is *supposed* to re-enter the NA market sometime in the next two years, but who knows what's up now because of COVID.
    I'd support more Euro options in the states if they'd address 2 key issues. First parts prices/labor costs to work on these cars. Second, battling the stereotype of French too unreliable and German too expensive. France could give big warranties and go with drivetrains that have proven reliability by being manufactured for years, like our 3A92 engines. Germany could restructure their intense labor unions to allow parts manufacturing to be allowed in the States on a big scale and stop over engineering everything. Just my thoughts.

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    Just for some context, most European small cars are made in Eastern Europe to reduce labour costs, only keeping the more profitable models made in their home countries of France and Germany.

    Similar what Honda does for the Fit, and Nissan for their cheap products, Mitsubishi with the Mirage.

    Agree with expensive parts though.... although Mitsubishi, and from past experience Subaru can't really brag too much about having cheap ubiquitous parts or service either.

    Germany has lots of unions true, but they also don't have the crazy self-destructive attitude that the UAW/CAW have here in North America either.

    Germany and many other European countries have work councils which have a balancing effect with Unions and prevents the acrimonious relationship that they often have here on this side of the ocean.



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