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Thread: Article: Jalopnik Mitsubishi might eventually give up on us

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    Article: Jalopnik Mitsubishi might eventually give up on us

    https://jalopnik.com/mitsubishi-migh...-us-1844120210



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    Senior Member Cobrajet's Avatar
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    I don't think a full pull out by Mitsubishi is in the near future, but I do expect they will scale back the ambitious plans they had a few years ago for US market expansion.

    Unfortunately, this likely means the Mirage will receive little or no R&D investment, and will likely be a badge-slapped Renault/Nissan product if they continue to sell it at all.

    On the upside, it may also mean the current Mirage platform will soldier on for a few more years.

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    Senior Member highwire's Avatar
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    Quote Originally Posted by Cobrajet View Post
    I don't think a full pull out by Mitsubishi is in the near future, but I do expect they will scale back the ambitious plans they had a few years ago for US market expansion.

    Unfortunately, this likely means the Mirage will receive little or no R&D investment, and will likely be a badge-slapped Renault/Nissan product if they continue to sell it at all.

    On the upside, it may also mean the current Mirage platform will soldier on for a few more years.
    I am not really sure what the difference between the Eclipse Cross and Outlander is. A couple article mentioned a few engine differences. If the Mirage disappeared, it would be as if they sell one SUV with a PHEV option.

    That's all most people want in 2020- a 1990s minivan that doesn't look like one. Will anyone want anything else in 2030?

    A scaling back makes sense if it is a "wait and see" approach. With increasing sales on the Mirage and Outlander, I wonder if scaling back simply means to not expand lineup rather than preparing to pull out. It would be interesting if they stayed longer or even expanded footprint/lineup with better 2020 sales. That said, I do not know what kind of R&D budget they have and whether Nissan controls the purse.

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    What a click-baity title. Haha.

    "He didn’t mention North America or the U.S. by name. But the company later confirmed that it indeed considers the U.S. a megamarket."

    Yeah, I don't think any car manufacturer is doing well in this current economic situation. No one is talking about bad Nissan is doing. lol

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        click to view fuel log View my fuel log 2015 Mirage DE 1.2 manual: 43.4 mpg (US) ... 18.5 km/L ... 5.4 L/100 km ... 52.1 mpg (Imp)


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    I'M ESSENTIAL Fummins's Avatar
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    The world might end!

    Seems legit https://www.newscientist.com/article...r-maybe-later/


    I didn't read it but it had a funny title.


    My mom says I'm cool

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        click to view fuel log View my fuel log 2014 Mirage SE wussie cvt edition. 1.2 automatic: 36.7 mpg (US) ... 15.6 km/L ... 6.4 L/100 km ... 44.1 mpg (Imp)


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