I live near a Mitsu dealer but I totally agree with the advertising. I think people do know that Mitsubishi is still here but compared to how 'good' Kia and Hyundai has jumped up, I can see why. Plus, all the other odd rumors about how horrible Mitsubishi is being built (still) compared to how it was built 25-30 years ago. When I bought my 2011 Outlander Sport, my Father In-Law told me about how bad the Mitsubishi's were built... even though I've helped him fix/maintain his 09' Chevy Silverado literally every other 6 months (brakes, bad fuel pump, faulty oil pressure wire, charcoal canister, etc) lol
Living near a Mitsubishi dealer, I see the Outlander/Outlander Sport and the Eclipse Cross much more often though. I think it's nearly every day that I'll spot at least one of those 3. I forget the rewards the Mitsu dealer near me got, but they are number 1 in sales with the Outlander/Outlander Sport.
I'm assuming it's just that people don't know much about Mitsubishi because I don't see them getting advertised as much as their other competitors. I see a BUNCH of Subaru, Ford, Hyundai, Kia and Honda ads. Of course, during the winter, those Subaru ads are on every commercial here too. I do like the Eclipse Cross, sure it's a bit odd and uses the name quite oddly but it's not a bad car. Cars aren't as bad as they were just from 20 years ago but I guess time demolishes all things, haha.
Also, the article said that the did the study between March and June 2020. That's literally when COVID hit USA. Then, the economy began to fall around April? So, as bad as it may seem, it seems like everyone else is doing pretty bad too, right?
View my fuel log 2015 Mirage DE 1.2 manual: 43.4 mpg (US) ... 18.5 km/L ... 5.4 L/100 km ... 52.2 mpg (Imp)