It is my least preference mainly because 1) they have been reported to have one of the slowest flow rates - this may cause extra wear on startup from lack of oil, and 2) I could not locate any warranty information on Fram filters. Others like Wix, Mobil, etc. clearly stated that they would cover engine damage if their filter caused it.
Otherwise, the Fram Tough Guard is good for shorter oil change intervals, with semi-synthetic material, but with fiber end caps. The Ultra is much better with two layers of fully synthetic material and metal end caps, and is great for extended (1yr) oil change intervals ... and is one of the best filters out there, not considering the flow rate and warranty.
I'd rather go with a Wix, which has a clear warranty, a much better flow rate and very good performance in filtering, and the company has a consistent reputation for solidly-constructed filters. Since I'm also going with a shorter oil change interval anyways (severe duty 3,750mi/3mo), it makes no sense for me to go for the Fram TG or play extra for the Ultra.
Just my preferences.