The condition develops slowly over time. Unless you live in a cold climate and have a front passenger who complains of the lack of heat, it's easy to dismiss the problem. It's just a small car with a tiny engine...so you almost expect poor heat output, right?
I have measured my heat output the last 3 winters. And when I say "measured" I mean I drive around with thermometers in my dash vents constantly under controlled conditions for days at a time. My heat output temps have declined by a 5-7+ degrees every year. I'll be testing it again this year as soon as we have a serious cold snap.