The complimentary maintenance includes oil changes, filter replacements, and tire rotations at factory-scheduled intervals.
Complimentary maintenance plans seem like an easy win for manufacturers...
They're a good marketing tool for the general public.
Hey...your car is "maintenance-free" for 3 years! Sign me up!
They don't cost the manufacturer that much.
How much maintenance does a new car actually require in the first 3 years? Maybe a handful of oil changes...a couple of cabin air filters...an engine air filter and some tire rotations. All done by the lowest paid tech in the shop. What is that...maybe $300 worth of services? But the average new car buyer thinks this is going to save a thousand dollars or something.
You get the vehicle owner into the dealer service department on a regular basis.
The dealer gets a great opportunity to win your future business. This may get the customer used to bringing their vehicle back in the future after the free stuff runs out.
Don't get me wrong...I wouldn't turn down free maintenance. Well...actually I would because all of those maintenance items are too easy for me to do myself. But I'm sure the general buying public would welcome it.