Originally Posted by
Subcompact Culture
...Fiat 500, Ford Fiesta, Honda Fit, Mazda2, Toyota Yaris, Kia Rio hatchback, Hyundai Accent hatchback: all gone.
...Small cars make equally small margins.
Exactly.
The Mirage doesn't have a significant margin to help carry the brand in the US at its current rate of sales. How much money do they really make when someone buys a new $16,000 Mirage for $11,500? It can't be much.
Mitsubishi needs to be selling more $$$ Eclipse Cross and Outlanders...or anything with a fat profit margin. That's where the money is.
But the US market is saturated with SUVs, crossovers and trucks. I can understand why Mitsubishi management is sitting in a room thinking "Do we really want to continue spending resources trying to penetrate a market like the US?" It sounds like the answer may be "No."
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View my fuel log 2015 Mirage ES 1.2 manual: 52.2 mpg (US) ... 22.2 km/L ... 4.5 L/100 km ... 62.6 mpg (Imp)