Originally Posted by
Subcompact Culture
QFT x 1MM!
Many "legacy owners" are so whiny. Bring the EVO back! Bring the 3000GT back! Bring the Montero back! Bring the Eclipse back!
This is not 1992 anymore. Shoot, it's not 2002 anymore! People don't buy sports cars in droves. People don't buy AWD rally cars in droves. People don't buy body-on-frame SUVs in droves. This is 2020 people!
Crossovers sell—plain and simple. Sedans are dying. Small cars are dying. Amazingly, the Mirage is an exception, and I'm happy for that.
Listen, I own three 1990s JDM Mitsubishi 4WDs and a '17 Mirage. Growing up, we had Colts (Mirages), two gen-1 Eclipses, an Expo LRV, and a Montero Sport—all cars from the brand's "golden era." They were good cars then and still good cars. The model T was a good car for the time too, and that ain't comin' back either.
Racing: I'm glad they mentioned that. OEMs are not into racing like they were in the past. You don't need to go racing to prove or show off your vehicle's tech. Again, the times change.
Like they said—Mitsubishi is trying a different strategy and it's working like Clessy said. Mitsubishi doesn't need a sports car anymore. Sports cars are great for companies that already have a solid brand and base to build a halo car around. How many Corvettes does Chevrolet sell in 2019? 17,988. What was Chevy's total U.S. sales for 2019? 952,248. That's 1.9% of total sales. And sure, halo car sales will differ by company. But point being is that if you're a mainstream automaker (e.g. not Ferrari or another company that only makes performance cars), your spots cars—your high-performance vehicle—is not going to be your cash cow. Most brands have to first have a solid foundation before they can introduce some low-volume fun car to make "high school kids" want them like Mr. Donut said in the video.
I have faith in Mitsubishi Motors North America. I don't think we're going to see tarted-up hot hatchbacks, sports coupes, or rally-read sedans. But I think we will continue to see the brand build a foundation for improved sales.
Thank you for reading my novella.
Yup. Everything is headed towards hybrids and electric. I believe vw made a claim that they'll have an all electric line up by 2030.
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View my fuel log 2014 Mirage SE wussie cvt edition. 1.2 automatic: 37.7 mpg (US) ... 16.0 km/L ... 6.2 L/100 km ... 45.3 mpg (Imp)