Mitsu Wants Your Driving Data, is Willing to Throw in a Free Cup of Coffee

[MetroMPG]

According to the Wall Street Journal, Mitsubishi’s new smartphone app is the first of its kind. A driver can sign up and allow their driving habits to be tracked by their phone’s sensors, which monitor data points like acceleration, location, and rotation. Along the way, they’ll earn badges (reward points) based on good driving practices like staying under the speed limit. For now, the badges can be exchanged for discounted oil changes or car accessories, but the company plans to expand its incentives to other small perks like free cups of coffee by the end of the year.

Source: Mitsubishi Wants Your Driving Data, and It's Willing to Throw in a Free Cup of Coffee to Get It