I showed that purple color to my girlfriend. Her reaction was (emphasis mine) "Even as a lady, I do not want to be seen in that color!"
Nearly everyone who asked me about the Mirage wanted it in red with an automatic tranny. That goes for both the guys and the gals. The red color is handsome in person and is probably the most common color (along with black and white) on the streets around here.
In their Southeast Asian ad campaigns and the initial North American press releases, Mitsubishi used the baby poop yellow color; that probably half explains why the Americans all think its ugly. It looks better in person than it does in the brochures, really, but they should've used the blue and green ones instead. At least the Canadian teasers used nuclear green.*
Locally, Suzuki's preferred "advertising color" for their Celerio (Alto/A-Star) is hot pink. I think they got it right with that one, it's the only example I can think of where the color on the brochure and commercials actually matches the most common car on the road.
*I've seen my car variously described as "mint" green and "apple" green, and Mitsu's own brochure calls it "pop" green. The best adjective I've seen so far is MetroMPG's "nuclear", as in "the shade of green that stuff glows in the movies when they've just been nuked".
Last edited by Alpha_One; 01-29-2013 at 09:05 PM.
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View my fuel log 2012 Mirage GLS 1.2 manual: 33.3 mpg (US) ... 14.1 km/L ... 7.1 L/100 km ... 40.0 mpg (Imp)