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Thread: Mirage annual sales in Australia: 2014 - 2018

  1. #1

    Mirage annual sales in Australia: 2014 - 2018




    2014
    ************************************************** *************** (6478)
    2015 *************************************** (3882)
    2016 ******************************* (3064)
    2017 **************** (1563)
    2018 ********** (1032)


    ---

    2014 Micro Car Segment Top 3
    (15,834* total segment): (source)

    1. Mitsubishi Mirage (6,478 = 40.9%)
    2. Fiat 500 / Abarth (2,995 = 18.9%)
    3. Nissan Micra (2,419 = 15.3%) 11892

    * total segment figure from my calculation from percentages of the top 3 sales figures.

    2015 Micro Car Segment Top 3 (10,717, down 32.3 per cent from 2014): (source)

    1. Mitsubishi Mirage (3882)
    2. Fiat 500 (2158)
    3. Holden Barina Spark (1450)


    2016
    Micro Car Segment (10,207, down 5 per cent from 2015): (source)
    1. Mitsubishi Mirage (3064)
    2. Kia Picanto (1934)
    3. Holden Spark (1760)


    2017 Micro Cars Segment: (source)

    1. Kia Picanto (3323)
    2. Mitsubishi Mirage (1563)
    3. Holden Spark (1227)


    2018 Micro Cars Segment: (source)

    1. Kia Picanto (5394)
    2. Mitsubishi Mirage (1032)
    3. Fiat 500 (770)



    ---

    There's more competition in Australia in the Mirage's segment than in the U.S. or Canada. The most commonly mentioned competitors:


    • Nissan Micra (available with a 1.2L 3-cylinder, CVT or 5-speed manual)
    • Kia Picanto (1.3L 4-cyl, CVT or 5-speed)
    • Holden Spark (aka Daewoo/Chevy with 1.4L 4-cyl, CVT or 5-speed)
    • Suzuki Celerio (1.0L 3-cyl, CVT or 5-speed)


    Interestingly, the Mirage got a price-cut last year, and its base price is the lowest of the bunch.

    Comparison test: https://www.motoring.com.au/micro-ca...arison-106841/


        __________________________________________

        click to view fuel log View my fuel log 2014 Mirage SE 1.2 manual: 58.7 mpg (US) ... 24.9 km/L ... 4.0 L/100 km ... 70.4 mpg (Imp)


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    Top_Fuel (03-13-2018)

  3. #2
    Senior Member Top_Fuel's Avatar
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    I'm not sure about this, but I think a gallon of gas in Australia is more than $5?!?

        __________________________________________

        click to view fuel log View my fuel log 2015 Mirage ES 1.2 manual: 51.9 mpg (US) ... 22.1 km/L ... 4.5 L/100 km ... 62.3 mpg (Imp)


  4. #3
    And yet even Australians are abandoning the small car segment in droves! Same thing's happening in Canada despite signifiantly higher gas prices than the U.S.

    Also noteworthy: Mitsu AU sales overall were up 10% in 2017, yet the Mirage cratered vs. 2016.

    2017 was a record year for new vehicle sales in Oz, just as it was in Canada. (U.S. sales peaked in 2016.)

        __________________________________________

        click to view fuel log View my fuel log 2014 Mirage SE 1.2 manual: 58.7 mpg (US) ... 24.9 km/L ... 4.0 L/100 km ... 70.4 mpg (Imp)


  5. #4
    Administrator Daox's Avatar
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    Yikes, that is quite the drop in sales! Ironically still in the #2 spot.
    Custom Mirage products: Cruise control kit, Glove box light, MAF sensor housing, Rear sway bar, Upper grill block

    Current project: DIY Nitrous oxide setup for ~$100

        __________________________________________

        click to view fuel log View my fuel log 2015 Mirage DE 1.2 manual: 47.2 mpg (US) ... 20.1 km/L ... 5.0 L/100 km ... 56.7 mpg (Imp)


  6. #5

    2018 sales - the slide continues!

    Mirage held the #2 spot in 2018, but second place is TRULY the first loser in that competition. Look at the numbers!

    Micro car segment: Kia Picanto (5394), Mitsubishi Mirage (1032) and Fiat 500 (770)



    Kia is killing it. It's also the newest of the bunch, so no real surprise.

    ...the Kia Picanto, on the back of its standard touchscreen, autonomous emergency braking and seven-year warranty, has succeeded where the Holden Spark, Nissan Micra and Suzuki Celerio havenít.


    In 2018 its sales tally was 5394 units, giving it a remarkable 69 per cent market share. Its closest competitors were the Mitsubishi Mirage (13.2 per cent) and the Fiat 500 (9.8 per cent). In January 2019 this share jumped to 80.6 per cent. Thatís the definition of dominance.
    Source: https://www.caradvice.com.au/729307/...dominant-cars/

    Related...

    Thread: Mirage getting more competition in Australia: Kia Picanto

    Thread: First review: 2017 (2016) Mirage vs. Spark vs. Picanto vs. Celerio

        __________________________________________

        click to view fuel log View my fuel log 2014 Mirage SE 1.2 manual: 58.7 mpg (US) ... 24.9 km/L ... 4.0 L/100 km ... 70.4 mpg (Imp)


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    Daox (02-23-2019)

  8. #6
    Things are not looking great for the Mirage down under for 2019, continuing the trend...

    The microcar segment was down 50% in November vs. last year. Only 45 Mirages were sold in the month.

    https://www.caradvice.com.au/811764/...sales-results/

        __________________________________________

        click to view fuel log View my fuel log 2014 Mirage SE 1.2 manual: 58.7 mpg (US) ... 24.9 km/L ... 4.0 L/100 km ... 70.4 mpg (Imp)


  9. #7
    Senior Member Wallythacker's Avatar
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    But is the Kia as reliable?

    It takes a couple of years after release of a new vehicle to see trends in reliability. We know the Mirage is bulletproof, is the Kia? It will crater if it's not.
    Zero, 2014 ES Plus 5MT, written off but not forgotten.
    Zero II, 2014 SE, 5MT, climate She's HOME now!
    Shelby AKA "Cute", 2017 ES 5MT, A/C.

    Mirage owners look at the world differently than everyone else, but in a better way
    We're driving the Beetle of the 21st century, the greatest small car now available!

        __________________________________________

        click to view fuel log View my fuel log 2017 Mirage ES PLus 1.2 manual: 39.0 mpg (US) ... 16.6 km/L ... 6.0 L/100 km ... 46.8 mpg (Imp)


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    Fummins (12-05-2019)

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    Quote Originally Posted by Wallythacker View Post
    But is the Kia as reliable?

    It takes a couple of years after release of a new vehicle to see trends in reliability. We know the Mirage is bulletproof, is the Kia? It will crater if it's not.

    KIA has been making the Picanto since 2004. Looking at the numbers in Australia, I wouldn't be quick to slam this particular KIA product.

    Are Mitsubishi dealerships as well established in Australia as KIA dealerships? Total sales numbers don't always reflect the best product, either. Chevy Spark!

    I am not overly impressed with the auto industry, but I do have some respect for KIA/Hyundai. Like Honda/Toyota, they have brought plants to the U.S. In some ways, Toyota, Honda, Hyundai, and KIA vehicles seem to be making more of an effort to build cars here, while Ford & GM are looking to move factories elsewhere.

    Hyundai/KIA vehicles also seem to be evolving their products at a better rate than most other manufacturers. They seem more in tune with what consumers want. The KIA Soul is a prime example of this.

    If several companies made Mirage-like (4-door, manual transmission hatchbacks) vehicles for about the same price, Toyota, Honda, Kia, Hyundai, and Mitsubishi would be on my short list of companies that I would consider. The lack of quality dealerships in my area would make Mitsubishi my last choice.

    I bought a Mitsubishi Mirage, because no one else was selling new cars for $9,000 at the time. If Toyota, Honda, KIA, or Hyundai had been selling new cars for the same price, I would have consider them. Visiting my local Mitsubishi dealership was the most disgusting car shopping experience I've ever had. Thankfully, another Mitsubishi dealership 4 hours away covered for them.

    I really like the value of the Mirage, & I wouldn't hesitate to buy another. If my Mirage proves to be half as dependable & durable as my old 1990 Ford Festiva (designed by Mazda, built by KIA, sold by Ford), I will be happy! I might add that I also drove a 1989 Plymouth Colt (which was entirely a Mitsubishi product) during many of the same years. These were our two family cars when our children were young. Both cars served us well, but it was the $5,300 KIA product that impressed me the most!

    I am not a brand loyalty type of guy. If someone makes a good product for a good price, my dollars go there. Australians may feel the same way?



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